Shanda Games buys US web game distribution platform

Acquisitions, acquisitions.　　Into 2010 but more than half a month time, Shanda in the acquisition of the game and the United States web game distribution platform Mochi Media revenue, a total of 60 million U.S. dollars in cash and 20 million of dollars in equity, this is the grand game after the independent listing of the largest investment project. Domestic game companies to buy the first foreign platform "I received the information on the web immediately after the Internet to see, at that time to play a few games, feeling very good, the day was recommended to my two children, and soon we became the site's paid users."　　"Grand Game CEO Yu in an interview with the initial and Mochi media contacts, as if a close to yesterday." "It should have been finalized around Christmas last year, and the decision was quick. Yu impetuous to describe the same "speed of light" acquisition. "Of course the speed does not mean that we are not strategic co-ordination, in fact, the opposite, this step is we have been planning, when met the right partner, everything is logical." "Ecapital Capital is this grand hand mochi media" matchmaker.　　Ran, CEO of Ecapital Capital, told reporters in an interview that Mochi Media had already contacted a number of institutions, some of which are already in deep communication, some of which are local companies in the United States, as well as outside agencies.　　From the perspective of Ecapital capital, taking into account the influence of Mochi media in the U.S. market and the positioning of its products, in many of the domestic gaming companies, the first thought of today's blowing up the acquisition of the wind of the Grand game. "It can be said that the grand game was entered in the last minute of this transaction." "Ran's words are the same as Yu said," In addition to the company's business-level strategic concept is very close, Yu and Mochi media company CEO Jameson Hsu is also between hit, two people think the other side is able to work together partners, so quickly entered the substantive operation phase.　　Yu told reporters that Shanda's game was ready to export to the U.S. market two years ago, and already has 10 products tailored for the English market, which will be released through Mochi platforms in the future. Expect content platform to win in an interview with reporters, Yu stressed Mochi media, which has a great impact on the United States of the game platform for the Grand appeal. Mochi Media, based in San Francisco, currently has 140 million monthly active users, 15,000 balance page games, and on its web site, it can release the game to 45,000 sites and establish channel relationships with nearly 40,000 publishers ' websites, including gamers , developers, advertisers and distributors, large networks and powerful brands. Mochi Media offers a variety of development products and services to game developers through an open platform, with business involving packages48 countries and regions, including China. "It's a perfect combination of content and platform." Shanda has the most diverse experience and ability to produce the most, mochi Media has an open platform for global players, developers and publishers, and mergers and acquisitions will make Shanda gaming the world's leading online gaming media platform. In addition, Mochi Media rich web game resources will become a grand game of nearly 70 content of an important supplement. Yu said that in the future, Shanda games will not only provide services to players, but will also open and provide services to online gaming businesses around the world.　　At the same time hope that such an open platform for China's users, game developers, online gaming partners to provide opportunities to open up domestic and foreign markets. "Mochi Media uses advertising and props to charge the model, this clear business model is the value of the grand game." Yu revealed that after the acquisition, Mochi Media's brand and operations team remain independent and complete, which is one of the reasons Mochi media is more attracted to the grand, "the acquisition of any American company will make Mochi media a part of its company, And whether from the grand game of the plan or the previous Grand Group in the acquisition strategy, have maintained the relative independence of the company, which undoubtedly let mochi media managers more tempted.　　Ran told reporters.　　For the next plan, Yu said, Mochi has a global network game distribution network, Shanda Games will continue to expand its overseas business, "a large number of game content to export large-scale overseas." Before Yu in an interview with reporters once put forward, in the player pyramid, the Grand game is the best MMORPG only won the top of the pyramid, that is, heavy and moderate players of the favor, but in the pyramid to attract the bottom, the cardinal number of the most minor players is a blank,　　Therefore, the small casual game market has become a grand game has been concerned about the target area. and the acquisition of Mochi Media can absolutely help to achieve such a desire.　　Whether it's research and development, channels or operations, Mochi Media is an expert in small casual games, and has a global network that can make up for the gap in this area of Shanda's games, and can expand its business to overseas markets. The acquisition of the bottom of the domestic company gradually occupied the initiative Jameson HSU said the deal with Shanda was "very much in line with the strategy", as the company's audience in China is increasing and Shanda Games "will open up more markets for us in China".　　He said that in the Mochi network of 140 million users a month, there are already 2900万来 from China, can foresee this time after the acquisition, Mochi in China's visibility and influence will be a huge boost. In addition to long-term market considerations, the immediate benefits to mochi Media also haveThe same temptation. "It's a very worth deal." Jameson Hsu told reporters that he was satisfied with the price of the purchase.　　Future games will also be sold to several websites in China, including Tencent and some social networking sites. On behalf of the seller in the acquisition of the Ecapital Capital and the Royal Group has a long-standing cooperation, but also to a growing number of domestic companies and overseas markets Cross-border transactions have a lot of experience. In analyzing the current international market, ran said more and more American companies are beginning to pay more attention to Chinese enterprises, before more American companies as buyers into the Chinese market, but in the context of the global financial crisis, we can see the Chinese market has a strong impulse to global expansion, the Chinese market has become the focus of international attention. As far as the online gaming industry is concerned, it should be said that the most promising market in the world is in China. "Commercial newspaper reporter Wang Ke picture for information picture