Shanda Games launches "22 plan" to open up global market
Source: Internet
Author: User
KeywordsShanda Games global businesses game content
January 20 News, the 2009 China Games industry Annual Meeting held in Dalian, Shanda Game CEO Yu announced that Shanda will launch the "22" plan, that is, through both cooperation, joint operation of the way to explore the global market. This is another strategy after the "18" and "20" plans. Yu said that today's grand game launched the "22" plan, is both cooperation, joint operation of the global market, with a grand excellent global marketing platform and Global enterprise cooperation, will be the original Chinese products to the global market, for China's vast number of game developers Online Network partners to build a global, timely, efficient, excellent market platform. Yu said that the domestic net swims the enterprise already has the good game content, but also lacks through the globalization channel. "It's like we have a lot of luxury cars, but we're on a regular road, and we don't have the power and the advantage to play it out," she says. So how can we make a good sports car speeding up? This requires us to build an international highway. Yu stressed that no matter what kind of car you drive, Porsche, Ferrari, or peace, Geely, Grand games are welcome you, willing to share experience with you. Referring to the recent acquisition of the Mochi, she said the significance of the acquisition is to open up a grand international network game Industry development platform. (Zebian: Big) Author: Sadie Net
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