Shanda Games quarterly revenue is being swum

Shanda Game yesterday released the fourth quarter and 2012 full year earnings, according to the number of major online games has been announced performance, Shanda game revenue in the four quarter by Sohu Swim overtook, on the revenue of this seating from the third to fourth place. Online games industry more than 10 years of development, Shanda, NetEase, perfect and other game giants often change, until the 2011 ranked basic stability, but into the 2012, grand and swimming between the seating has fluctuated.

The revenue is being swum to the fourth

According to the results, Shanda Game net revenue for the quarter of 172 million U.S. dollars, net profit of 34.1 million U.S. dollars, revenue, net income year-on-year decline. And the Grand game announced the biggest aspect of the report is that, combined with a tour of the results announced shortly before, the first performance of the quarterly earnings peak, in the seating position from fourth to third. In the quarter, it took a 173.5 million-dollar revenue and a 75.2 million-dollar net profit to replace Shanda as the third-largest gaming company in quarterly revenue.

Since then, the six major Chinese games, the seat rearrangement, Tencent games, NetEase, swimming, Grand games, the perfect World, giants. The market share of the six game companies accounted for more than 70% of the game market in China. But in terms of full-year revenues, the 623.4 million-dollar gain is still in the top 745 million dollar game for Shanda. Before the grand game of NetEase, its four-quarter game income of 317 million dollars.

Entertainment and various end-travel growth is squeezed

Prior to this, Iris consulting on the swim will be more than the grand game of the top three games industry has been expected. From the first quarter of 2011 to the third quarter of last year's performance trend, the income of the game is on a quarterly rise, while the grand game is turbulent, the last year has been in decline.

Eric Consulting analyst Zhou that the main reason for this change is that the web game in the overall network game share of the more and more high, page tour has been completed from quantitative to qualitative breakthrough, page tour in the online game plays an increasingly important role. From the data can be found, the page tour business for the overall growth rate of the boost effect is very obvious, compared to, such as netease, such as page tour layout effect is not ideal for enterprises, their business growth has been significantly affected.

In social networks, online video, web games and other shocks, the survival of the end of the space is squeezed. In addition, due to a number of enterprises concentrated competition MMORPG (large multiplayer online role playing game) market, MMORPG development space has been small, in the double attack, NetEase and other MMORPG-oriented end enterprises are difficult to achieve high-speed growth. According to earnings, NetEase games for several consecutive quarters of the revenue is almost flat.

Page Tour high growth value higher

In the network game development 10 years, basically all around Tencent, NetEase, grand, swim, perfect, giant, Jinshan and other game giant enterprises in contention, along with the growth slowdown, the domestic game seating changes in recent years, the competition pattern has been continuing. Into the 2011, with the Chinese client game as a whole into a stable development period, the ranking of giant enterprises began to enter the "stable period", Tencent through the subdivision of the end of the market to achieve high-speed growth, in absolute terms ranked first, the other several major focus on large-scale role-playing game giants are relatively smooth development.

Eric said that the 2012 Chinese online game showed two corners, enterprises in addition to expand the end of the product type, will also introduce high-speed growth of the new business. From the outbreak point of the industry, mobile game level is still far from the support of online games industry growth status, but the page tour has this strength, 2013 page tour for the value of the enterprise will be more and more high, the company ranked change will continue to occur.

Shanda Game CEO Zhang in the earnings interpretation mentioned that Shanda games are also considering the user's demand for web games, but the grand game is characterized by large MMORPG, so will be the combination of the two, the introduction of micro-client this model, and consider the well-known brand game into a page tour, This is one of the directions that Grand games are actively pushing.