Shanda Games to reduce commercialization continue to increase the number of active users continued to grow
Source: Internet
Author: User
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Shanda Games released today Q4 earnings, the results show that the game of the last quarter of the grand game to reduce commercialization further, the average monthly active users (MAU) growth 1.2%, and continued two consecutive quarters of growth. Zhang, chief executive of Shanda Games, said: "Although we did not have new games on line in the quarter and no major games were updated, the free features and gameplay we launched from the third quarter continued to improve user activity and drive up the number of active users." In addition, the question of whether the company-driven player structure will affect the overall revenue of the game, Shanda says: While the number of low-end paying users is large, this part of the player contributes only a small part of the overall game income, so pushing the player's structural adjustment does not significantly affect the overall revenue of the game. Zhang said: "The free function and play of the grand game will improve the game experience of free players to some extent." This is good for the long-term development of the game.
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