Shanda Games Valentine's Day focus on leftover male and female

Holiday marketing is one of the most important marketing links in the online games, and compared with traditional festivals such as the Spring Festival, Valentine's Day marketing is more creative competition. Shanda Games recently launched to "Stay in Love" as the theme of the large-scale Valentine's Day special event, focus on the current "leftover male" social hot topic, with innovative "edge-seeking party" form, line online under the integration of the film Party and network activities in sync to advance,　　Make this Valentine's Day innovation marketing form 360 degrees surround audience situation. February 9, the 36th session of the Grand Carnival-Valentine's Day Special edition online release: "The house also want to love--2011 Grand game Valentine's Day action", not only in the country 10 cities to host single player movie party, free to send a date movie tickets, but also through the "male number of girls Shuang Hao"　　In the form of the strange players arranged in the next neighbor interaction, view, more than the introduction of the website "game Characteristics Online matching" system, to help players find and their own share of the game experience and hobbies of the other half.　　It is reported that in the grand game of this margin party, the most "effective" "National 10 City Film Party" has been in Shanghai, Guangzhou, Chengdu and other 6 major cities to host the successful single player movie party, received enthusiastic response.　　It is noteworthy that the "National 10 City movie Party" movie protagonist is the Grand network of the Chinese film flourishing, known as China's first date movie "We Date", the film's star cast team will also be in Hangzhou, Jinan, Chongqing scene with the presence of players to interact. Industry insiders pointed out that the Chinese online games have entered a relatively mature stage, online marketing should also establish a stronger sense of cultural marketing.　　Grand Game of the launch of the "Seek Edge party", as a matchmaker, for the otaku female looking for a life of another half, in the present "leftover male women" gradually become a social hot topic, this marketing wrist can undoubtedly attract the public eye, win the social applause! At the same time, Shanda Games President Ling, marketing general manager Chen, as well as the CEO Zhaoyu, and many other grand high-rise also in the Micro-blog published a speech, called on players to join the "curtilage also want to fall in love" ranks.