Shanda Games will buy Mochimedia to build a global online media platform

"TechWeb News" January 12, 2010 News, China's leading online game developers, operators and distributors Shanda Game Development Limited (NASDAQ:GAME) (hereinafter referred to as "Grand Game") today officially announced with the world's leading web game distribution platform Mochi Media to reach a takeover agreement.　　Through this acquisition, Shanda Games rich online game product content and Mochi Media's global distribution platform perfect combination, marking the world's leading network game media platform formation.　　Trade Main Highlights: Strong combination: Shanda Games rich game product content portfolio and Mochi Media monthly 140 million active users of the global platform to achieve a perfect combination.　　Content expansion: Shanda games to MMORPG and casual game-oriented product portfolio will be from Mochi media15,000 a variety of web games greatly enriched.　　Value Promotion: Mochi Media will share the professional knowledge of Shanda games in the field of game business model and increase user viscosity, thus deepen its advertising business and prop paying business, further enhance platform value.　　Boutique excavation: Shanda Games will further excavate and attract quality games through Mochi Media platform, deepening its "most multi-channel out of the best boutique" content strategy.　　Team integration: Two teams of experienced and competent management team will share the game content and platform of the operation and management experience, common promotion and development. Mochi Media headquarters is located in San Francisco, currently has 140 million monthly active users, released more than 15,000 web games, and with nearly 40,000 publishers to establish a channel partnership, has been established, including gamers, developers, advertisers and distributors in the vast network and strong brands.　　Mochi Media offers a variety of development products and services to game developers through an open platform, helping them with user data tracking, product multi-channel distribution, and making profits through advertising and virtual prop trading. Through this acquisition, Shanda Games, as China's leading online game developers, operators and distributors, will develop into a leading network gaming media platform.　　In the future, this platform will have a strong portfolio of games from MMORPG, to advanced casual games, to small casual games, and a huge global user base, with excellent gaming technology and capabilities, and excellent development and management talent reserves. "It's nice to see the perfect combination of two experienced teams," said Ms. Yu, CEO of Shanda Games. "The merger will also be a perfect combination of content and platform." Shanda Games has the most multi-channel experience and ability, mochi Media has a global player, developers and publishers of the open platform, the acquisition, will make Shanda games truly become the world's leading online gaming media platform. In addition, Mochi Media-rich web game resourceswill also become a grand game of nearly 70 content of an important supplement. In the future, Shanda games will not only provide services to players, but will also open and provide services to the global network gaming enterprises. We also hope that such an open platform for China's vast number of users, game developers, online gaming partners to provide open channels and opportunities for domestic and foreign markets. "Shanda games are ideal partners to help Mochi media move to a new level," said Jameson Hsu, Mochi Media CEO and founder. Currently, Mochi Media has built a successful distribution profit platform and built a vast network of contact users, game developers, publishers, advertisers and users. Shanda's strong portfolio and proven profitability will undoubtedly bring great value to all parties to the Mochi media platform. "The deal involves about 60 million dollars in cash and a 20 million dollar stake."　　The deal is expected to be completed in the first quarter of 2010.　　Ecapital Capital participates in the consultancy service of this transaction. Conference call Grand Game management team will be in Beijing/Hong Kong time January 12 9:00 (eastern United States January 12 early 8:00) conference call to report the details of this transaction.