Shanda Games Zhang: Development End tour is like building a house in the bustling zone

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NetEase technology News August 21, in the agent MMORPG online games "Final Fantasy 14" (FF14) four years later, the Grand game announced that the game will be launched on August 25. Shanda Game CEO Zhang said that the four-year signing of the product is mainly done in a variety of localized modifications and version of the update iteration.

The Final Fantasy series, developed by the Japanese game maker Square Enix, has a history of more than 27 years. At present, "Final Fantasy 14" in the world with 1.8 million users, international service daily Online breakthrough 340,000. 2010, the Grand game won the "Final Fantasy 14" in mainland China's exclusive right to operate. 3721.html ">2014 February 25, Shanda Games announced the official launch of the game in China's operations."

Zhang said, in the beta phase of "Final Fantasy 14" to the mainland players issued 60,000 activation code, activation rate of more than 95%. The game uses the time charge mode, the tariff standard is 0.6 yuan/hour.

Shanda game in the first quarter of this year, the overall revenue and large multiplayer online game income has slipped year-on-year, of which, mobile gaming revenue for 65.6 million yuan, the chain fell 45.8%, year-on-year decline of 38.7%. Zhang said the future will continue to adhere to the strategy of both end and hand tour: "Do end tour like in the downtown area of building houses, investment, output, income can be expected, the market mature, while the hand tour is like in the development of building houses, small investment, but full of risks and opportunities. "(Sun Hongsu)