Shanda Games Zoo Yurong: 18 funds are willing to invest in helping developers

Source: Internet
Author: User
Keywords Fund developer
November 15 News, by the grand open platform and Grand Games 18 jointly organized the first "Grand Developer Forum" held in Shanghai Zhangjiang, this theme forum focused on social Game, nearly hundreds of well-known domestic development business representatives, industry experts and developers gathered in a hall,  Discuss the future trend of SNS era. Shanda Games Vice President, 18 fund partner Zoo Yurong attended the forum and delivered a speech to discuss the global SNS market growth status, at the same time to China SNS future growth point analysis.  Zoo Yurong said: "The global social game development potential is limitless, 18 fund will carry the grand game brand superiority, the biggest strength support and the resources, assists the developer to complete the dream."  Global social game growth in Japan's largest global social game after 2008-2009 years of explosive growth, the United States and Japan are the two largest markets in the current global market. In the United States, social networking sites are gradually influencing and changing the lives of Internet users. Facebook, the world's largest social networking site, has succeeded in overtaking Google as the most popular site in the United States. And Facebook's active social-gaming developers, Zynga, Playfish and Playdom, have also scored excellent results. The Facebook TOP10 games are monopolized by game developers such as Zynga, Playfish and Playdom, and Zynga is already a leading player in the American social-gaming industry, according to Appshopper.com's November 9 analysis.  The number of active users is up to 237 million a month, and 6 of the 7 games that Facebook's most popular social networking site users are from Zynga. Because of the differences of national character and cultural tradition, the SNS game market in Japan presents more "mobile" characteristics, more social game traffic comes from smaller screen mobile phones, and its mobile internet and SNS mobile games are in the forefront of the world. The commercial value of the Japanese social gaming market is also ranked highest in the world, with Japan's largest SNS platform--mixi platform's monthly average pay (ARPU value) of 47 dollars (about 300 RMB).  It is noteworthy that Sunshine Ranch developers for China SNS company Hot cool, hot cool in the fourth quarter of last year Mixi open platform after entering the Japanese market, is the current Chinese social gaming business to enter the Japanese market one of the successful example. China's rapid rise of power in the next five years the most potential of China's SNS market in the rapid rise in 2009, is seen as the internet in the past two years a miracle.  By the end of last year, the number of people using social networking sites in China reached 124 million, according to Cnnic, with 27.4% per cent of users of social-networking sites playing games for the purpose of using social networking sites. As social games continue to heat up, domestic social game developers are openingbegan to plan overseas layout, 2009, some domestic social game developers of products abroad have achieved good results and word-of-mouth, which to hot cool, five minutes and other enterprises in overseas market performance is more prominent.  Their "Sunshine Ranch" "Happy Farm" and other games have landed in Japan, the United States and other sites of social networking platform. The Hot "Sunshine Ranch" described above has become one of the most user-Mixi social games on the Japanese platform. "Five minutes" of "Happy Farm" in the United States Facebook platform users also more than 1 million.  The industry generally believes that overseas markets will be one of the strategic priorities of Chinese social game developers for the foreseeable future. In addition, China's SNS commercialization is more mature than the global market. Although Facebook is undeniably the originator of SNS sites around the world, in fact, only in Asia is the SNS market truly commercialized. According to App Leap, a SNS application consultant in China, SNS in China is far ahead of Gree, DeNA, Mixi and Facebook in the U.S. in income and marginal profitability.  The Western mainstream internet companies, including Facebook, are learning about the use of virtual goods in business models in China, which will also be another powerful growth point for China's SNS market to continue to develop.  "China, Germany and Russia will become the most potential market in SNS for the next five years," said Digest, a global media market research company, published a report this July. There are three major trends in the future. The growing number of social networking sites has brought greater opportunities for the next round of social-game growth. At the same time, with the continuous upgrading of communication technology, will also be in the network, multimedia performance, platform integration and other aspects of the SNS game to bring great promotion and convenience. Zoo Yurong that the future of the global SNS market will present three major development trends: first, Cross-platform data interchange to become the industry trend.  The interaction of future players ' friends may span a particular SNS platform, which will further reflect the value and role of game operators. Second, the product competition is more intense. The success of the game constantly self-renewal and growth, gradually become content is very rich products, on the one hand extend their life cycle, on the other hand squeeze the new product space.  This puts higher demands on the development power of social games, which will be difficult to survive in the future without the quality and innovation of social games.  Third, the future of different social games will produce a high linkage between each other, not linked to the isolated game will be difficult to live space. Zoo Yurong: 18 The fund will help developers to complete their dreams for social game developers, the SNS field of change trends, both opportunities are unlimited, but also a huge challenge. In this respect, Zoo Yurong said: "Shanda Game 18 fund is willing to open mind, welcome the global SNS Research and development team cooperation." Will rely on Shanda games in China and the global market deep user base, extensive operation channel network coverage, to provide partners with unlimitedBusiness growth opportunities to help them win the local market and move to global markets through the platform of Shanda games. Shanda Game 18 Foundation was founded in 2007, is the country's first and largest focus on the field of online gaming venture capital fund. Compared with other VC funds, the 18 fund support system has the remarkable characteristic superiority, its initiator grand game for the game industry veteran leader, has the strength in the user, the resources and the brand influence, can not only from the financial to provide the partner sufficient venture capital guarantee,  More to provide a grand total of nearly ten years of accumulation of all platform resources to entrepreneurs to provide a full open sharing.  As of the third quarter of 2010, 18 funds have invested 700 million yuan, supported more than 40 projects and teams, a variety of investment games running online, and even out of overseas, the results are commendable.  The Forum, Zoo Yurong clear that the grand game has a very rich IP reserves for mining, 18 funds are willing to take out IP to allow the ability of the team to use, the development of SNS games, while continuing to provide funds and support to enable research and development team to expand the market. It is understood that the grand game is currently operating the game reached 40, the basic coverage of all the subject matter and type. Its acquisition of the United States the largest small games and casual gaming platform Mochimedia, but also has more than 20,000 small game products. The future can become SNS game transplant possible.  In addition, the Grand Group in the literature, film and television, music and other fields of the overall layout, will provide more material for SNS development team, to make up for the current SNS game creativity, content, such as single defects. In addition, Shanda games in the Chinese market has a strong brand advantage and partnership, good media relations, a powerful way to push the channel to ensure that the game to promote the smooth outside. At the same time, the global layout of Shanda Games will also provide a strong support for SNS team games overseas promotion. At present, the grand overseas Cooperation Network covers South Korea, Japan, Taiwan, China, Hong Kong, Southeast Asia and Europe and the United States mainstream market, and established the U.S. and Singapore two major overseas operations center.  Its platform Mochi Media is more than 48 countries and regions around the world to establish a cooperative relationship with more than 40,000 sites, is the game, especially the small game products issued abroad high-speed channel. Zoo Yurong said: "The game type and the diversification of the platform has been the Grand game strategic direction, 18 funds also has the broader vision, from the webpage game to the mobile phone game, the SNS game and the community, all is related to the game domain, we all have the interest research and the support." 18 funds are ready to work together with the outstanding development team to win, 18 will come up with the maximum strength of support and resources to help developers to complete their dreams. (Digging the shell net)
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