Shanda literature pushes cloud in bookstore client

Liu Qiang, vice president of operations and strategy at Shanda, said that according to operational data, the PC client in the cloud bookstore is shrinking, but mobile Internet clients are growing far faster than their PC-side cuts. Thanks to the widespread popularity of Android in mobile phones and tablets, the benefits of Android clients are already flat on the Bambook side and have huge potential.

He says the mobile internet and the traditional Internet are two different concepts. Most people use mobile devices during the first two hours of work in the morning and before bed at night. The bookstore in the cloud is to seize these two prime time, through each client, so that synchronization between the client, the reader from the PC migrated to the phone.

In the face of similar applications in the market, Liu Qiang said, the cloud in the book is now in the content of obvious advantages, product replacement speed relatively fast. will be in the subsequent release of the focus on personalized features, strengthen the customer experience to consolidate dominance. At present, the market response is good, and to read cooperation also shows that Shanda literature in the industry enjoy praise.

He says the cloud is a comprehensive platform that blends mobile Internet, E-commerce, e-books and cloud computing. In order to better meet the needs of mobile Internet, the future development direction may be to develop voice technology, enhance the combination with lbs so that the cloud bookstore into a community-type interactive platform and the combination of mobile phone address and so on. At the same time, Shanda literature has plans to launch the application of traditional Chinese version next year, mainly to Taiwan readers and overseas groups.

As early as two months ago, Shanda literature was the first to launch Android clients. So far, the Cloud Book bookstore has launched Android client applications, ipad client applications, iphone client applications and the Cloud bookstore WAP station. Symbian client applications and Windows Phone client applications are also being planned. If all these apps are launched, it means that most of the mobile phones and tablets in the country can become the carrier of the Cloud bookstore.

This time, the royal literature and Lenovo signed a cooperation agreement, the future association of some products will be connected to the cloud in the bookstore. Liu Qiang also said negotiations with other major handset makers are in progress.