Shanda Network again v. 37 Play tort game industry rights gradually become increasingly prevalent

Grand Network again to raise the banner of rights, 37 play even three. December 10 evening, Shun Rong shares (market, interrogation) (002555. SZ) issued a notice, said its proposed purchase of the company-Shanghai 37 Play Network Technology Co., Ltd. (hereinafter called "37 Play") has received from the Royal network of the "indictment." The announcement said that Shanda network with 37 of games run the web Game "Dragon Pattern War Domain" there is a counterfeit dispute, the second Intermediate People's Court of Shanghai filed a lawsuit, the lawsuit request 37 play immediately stop infringement and unfair competition behavior, stop production, publicity, Operation infringement network game "Dragon Pattern War field", Delete its operating www.37wan.com and other websites and forums and the Royal network of "blood legend" related to the content, and demand 37 play compensation grand Network economic loss of 12 million yuan, compensation for the Grand Network for the suppression of infringement of the reasonable costs of expenditure. A 37-game insider who declined to be named yesterday told the first financial daily that the company's legal department is actively addressing these issues. The person also said that 37 play is just a game platform, agent or single generation of a variety of game products. The implication is that tort is more in the game of research and development, not agents. It is noteworthy that this is not the first case of a grand network playing 37. November 26, the Royal network also sued 37 games run the web game "Fire god of War", "Blood warfare," There are counterfeit, three lawsuits cumulative compensation amount of more than 30 million yuan. Ai Media Consulting CEO Zhang yesterday to this newspaper reporter analysis said, once the Grand network win, will be conducive to future rights, "the game will be more and more copyright litigation, the entire game industry will set off a copyright competition." "Legend" has been under the grand game of its products, and registered a number of "legends" related trademarks, but often some enterprises to play the edge, borrow its product visibility to make profit, seriously affecting the normal operation of the product. Yesterday, Shanda game official to our correspondent said, 37 play a variety of products violated the "blood legend" of the registered trademark exclusive rights, copyright and constitute a grand unfair competition, and Shanda constituted an unfair competition relationship, resulting in losses as much as nearly billion yuan. In accordance with the requirements of the Grand game, the defendant needs to publicly apologize to the grand game, stop operating related games and platforms, and compensation for the corresponding economic losses to the grand game. In addition to the aforementioned Shun Rong shares under the 37 play, Baidu, Beijing nine days of creation, Shanghai Kai-UK network are standing in the grand game of the dock of the prosecution. Yesterday, the Grand Game Insider introduction, the indictment is only a grand game "liquidation" legendary Shanzhai game of the first step, Shanda game has been on the market related to the alleged infringement of the game has been a unified comb, and intends to launch one by one rights litigation. Zhang also further analysis that the grand game needs to find a way out, Shanda originally mainly do PC games, but this year since the growth of PC games has been slow, Shanda needs to increase performance through rights. "If this lawsuit succeeds, then more copycats will face a grand indictment, and Shanda will get a fortunecompensation. "December 6, Guilin Li Hong Kong Network Technology Co., Ltd. (hereinafter referred to as" Guilin Port "), said Beijing Touch Control Technology Co., Ltd. (hereinafter referred to as" Touch Technology ") launched the mobile version of" Fishing Tatsu people ", suspected of plagiarism of its" fishing Tatsu people "related products, and said that the lawsuit will be filed However, touch-control technology is also not weak, saying that they also have "fishing tatsu people" software copyright and trademark. From this reporter learned that the situation, Guilin Li Hong Kong and touch-control technology between will have a lasting copyright battle. But in Zhang's view, the game industry plagiarism is serious, the most relevant copyright litigation will be settled out of court. Tencent's one hand tour developer told our correspondent, the current game industry exists a phenomenon, once a foreign emergence of a popular game, the domestic game team will be quickly copied, all teams are in the speed. Chang, the head of a game start-up team, says plagiarism is the main cause of the rampant plagiarism in the industry. He told the newspaper reporter, a good product often needs about six months to promote the time, given a certain space for plagiarism. "China has a large population base and it is very difficult to let all users know in a short period of time to cover 20% of players." Chang says some of the product's revenues are even higher than the original product.