Shanda's fourth-quarter profit plummeted 20%

Yangcheng Evening News reporter Linxi, intern Huang Kaixi reports: Shanda Games (micro-blog) in Beijing time 22nd the early hours of the fourth quarter of 2011 released the financial report. Earnings showed that Shanda's net operating income amounted to $215 million (1.356 billion yuan) in the quarter, up 17.7% from a year earlier, and 0.2% per cent in the last quarter, with a net profit of 53.3 million dollars (about 336 million yuan) in the quarter, and a 20.5% per cent decrease over a year earlier.　　Fell 16.9% from the previous quarter. It is reported that because there is no game exhibitions and school holidays and other promotional factors, compared to the third quarter, the fourth quarter of the number of players showed a seasonal decline in the trend. In addition, by 2012 new on-line product upfront cost input effect, single quarter profit decline obvious.　　Experienced a few years of rapid development, to grand games for the representative of large-scale client games growth has slowed down, lightweight web games, light client games, mobile phone terminal game scale rapid rise, which for the industrial subdivision of the development of new impetus.　　Shortly after the earnings release, Shanda game CEO Tan (Weibo) convened a conference call, but did not disclose the specific reasons for the decline in profits. However, some analysts pointed out that, because of mobile phones and other intelligent mobile terminals, more simple web games and other light games are more and more favored, so virtually also grab a game of the market.　　In this regard, Tan expressed the willingness to develop a series of boutique-type games for the mobile phone market. According to Analysys International (micro-blog) recently released the analysis report estimated that the 2012 Chinese online games Market size will reach 55.7 billion yuan, an increase of 20.7%, of which the web game market size will reach 7.882 billion yuan. And in the mobile gaming market, it is expected that with the intelligent terminal display and operation optimization, as well as mobile payment complete mobile gaming experience rise and all kinds of recreational Community mobile phone game products emerging, 2015 China Mobile gaming market size is expected to break through 27 billion yuan.