Shang also want to do electricity quotient, can the reverse attack succeed?

Recently, several major portal sites have launched Shang to do an interview article, Eyeful is a compliment, such as "reverse attack behind", "use the Internet thinking to do the travel box", "as a product of ideas to do artists" and so on, as if the product has not been launched has been a cannon and red, transformation success, reverse attack succeeded.

Wen/South Ghost Shark

[Editor's note: Shang did a good job, a singer, can not be satisfied with just singing, but to the electrical business Cross-border, commendable. However, as bystanders and outsiders, I would like to Shang across the border to do the electric business to pour some cold water, or to say a few suggestions, rather than now say that the success of the attack, as well as a solid study of the electricity quotient, really delve into the user. Shang's argument is "anti-fan logic", which is a bit exaggerated. ]

Recently, several major portal sites have launched Shang to do an interview article, Eyeful is a compliment, such as "reverse attack behind", "use the Internet thinking to do the travel box", "as a product of ideas to do artists" and so on, as if the product has not been launched has been a cannon and red, transformation success, reverse attack succeeded.

Admittedly, Shang does a good job, a singer, can not be satisfied with just singing, but to the electrical business Cross-border, commendable. In the specific approach, Shang also has a spirit of exploration and learning attitude, simply make the travel box transparent, and users can change their hearts to different styles of the inner liner is very personalized and innovative, in line with the needs of young people characteristics. Brand's transparent suitcase 698 yuan price can not say expensive.

However, as bystanders and outsiders, I would like to Shang across the border to do the electric business to pour some cold water, or to say a few suggestions, rather than now say that the success of the attack, as well as a solid study of the electricity quotient, really delve into the user.

First of all, Shang's argument is "anti-fan logic", which is a bit exaggerated. According to media reports, Shang to his position is the investor, namely "still Boss". Although the "Ma Puce" (hereinafter referred to as M) series of electrical commodity brand core concept and design by her and the team to complete, but do not want to be labeled "Shang" label, "I hope these products out of celebrity, become popular fashion life brand." ”

Shang is right, because she clearly has a greater ambition, that is, the M brand not only into a small minority of the Shang brand, but to create a customer-oriented public brand. But she didn't know that when she was around for an interview, when M's product introduction page is full of Shang photos, M brand has played a deep Shang branding, in the want to become a popular brand to remove their own branding, and to promote when they want to go to the battle, which may be both sides of the benefits?

In fact, Shang is a distinctive personality of the artist, in the eyes of the public is mixed, like the love of the marrow, do not like to sneer at. In the Shang of the power of the article comments, netizens formed a sharp two factions, quite still sent and anti-faction. Unconsciously, netizens have been to the Shang of the natural transition to the M brand of Xi, and this is obviously the future development of the double-edged sword, but also become the biggest stumbling block of the mass consumption brand.

Shang the chances of success of the reverse strike

Secondly, Shang respected the use of Internet thinking to do a suitcase, speech will talk about product thinking, it may be exaggerated. Shang's idol is obviously Millet's lei, according to media reports, October 2013, Shang also and idol Lei had a cross-border dialogue, chat topics including millet entrepreneurial thinking, intelligence, future trends and so on.

Shang frankly lei to his products made a lot of suggestions. So this is sold in the goods platform of the M transparent suitcase, by millet single product ultimate strategy impact.

If only oneself is the box control, "Each send sample, will let the team inside two people stand on the box to test the compressive resistance", really is not really the internet thinking. The real Internet thinking, is the continuous iteration of the product thinking, all the user-centric development concept and create quality products to achieve the spirit of Word-of-mouth legend. This is a kind of bone close to the user, and the user interaction thinking mode, countless enterprises are learning millet but many are not successful, can be seen millet is not studious, the internet thinking is not studious.

Again, the Internet thinking is also a double-edged sword, with its own star effect, Shang of the electrical goods card attention, but product design, supply chain management can keep up is the key. I have said many times, millet marketing done well, but in product quality management, supply chain management and other aspects still need to make up, blindly learning millet Shang also do not ignore these aspects.

It is reported that the Shang of electric goods licensing and the current power supplier yoho! have goods to cooperate, the Shang team is responsible for product design and marketing, the goods are responsible for the trend of product fashion control, product manufacturing and supply chain system, the two sides through sales divided. It's a smart decision, but it's also risky. In the electric business industry, although advertised the trend, fashion, but in the supply chain management has no number of advantages to say, in the end can give Shang how much help also need to practice testing.

Star to do the electricity business is not surprising, in Taobao this concept is called Taobao Star Shop, there are more than 200 major stars settled in, no lack of Andy Lau, Carina Lau, Xiaoming, Tsai and other circles. However, in the Vanity Fair scenery Unlimited size wrist, to the electric dealer but there is "soy sauce" suspicion. Perhaps few people noticed that last year, the cat "double 11" broken 35 billion yuan gluttonous feast, Starlight sparkling Taobao star Shop has not been able to get hot soup. In addition to Taiwan's beauty godfather Niu created a year of sales of the store broke the myth, Du Haitao, Shiri, and other small achievements, other shops are plunged into silence.

In the music of the Shang, to reverse the power of the electricity business is still too early, of course, down the value of the bow to do things, in fact, the opportunity is still quite large.