Shang as a joint investor and current electric trader Yoho

Recently, there is news that Shang as a joint investor and the power of the current yoho! Cargo cooperation will push transparent travel box Mapuce6, with the Beijing-east cooperation to push pure copper headphones, the use of fan effect, set foot on the road of Cross-border electric business.

Le Pen in the "mob" elaborated that the group is blind and easy to follow. In the entertainment age, the fan group is the most easily brainwashed to be marketed. Stars cross borders are never rare, but in traditional mode, stars cross the border to traditional channels, such as Li Ning. In the capital era, stars cross the border as investors. In the internet age, stars cross the border to the electric dealer. The use of star popularity and appeal, do the electric business has its natural advantages, this is particularly evident in the initial stage of the project.

To enlarge the field of vision to the world, there are many examples of the star's Cross-border electricity quotient.

The world's sexiest actress has been known as the West Carolina-Alba created by the environmental protection commodity electric honest financing 70 million U.S. dollar proposed IPO;

"Jobs" on screen--Ashton, who has invested in Silicon Valley rookies such as Skype, Spotify, FourSquare, and Airbnb, has become Hollywood's "Godfather of Star Venture" and has invested more than 40 tech start-ups. is the major entrepreneurial project competition in the regulars;

"Spider-Man" Toby-McGuire, Leonardo DiCaprio and "Little Williams" have collaborated to invest $6.5 million in angel funds for the Israeli picture video-sharing platform Mobli, mobli the new round of financing completed at the end of last year to $1 billion trillion left;

Lady Gaga has invested in Backplane with Google's VC company, a social networking site designed for a wide variety of avid fans, and 4.5 million dollars in a round of fundraising;

Oscar-winning, China's late comedian Lirong, "the most lifelong desire to work with the" Tom Hanks recently designed (others helped develop) a "retro typewriter input Method", and in the app Store to get a pretty good rankings and feedback.

In China, star Cross-border investment has gradually become a trend in recent years.

Li Bingbing, xiaoming and Ningquan jointly set up the venture capital--star VC, put forward the "five not to vote" concept, one of which is "do not invest in film and television companies";

360 set up the Dandelion Incubator Project, Zhou (micro bo) pulled "Wan Small Master" (Sun) husband Chao, director of the white eyebrow to create "China Sound" app development selection contest;

Kung Fu Emperor Jet Li and the Love Tai Chi ma (Micro bo) Alliance, the former became Alibaba Film Group Independent non-executive director;

"The most Internet thinking" of China's female host Li, will be its music bee network to take refuge in the only goods will, Li a vote in the "inflection point" before the arrival of success "Get Away", only the product will be analysts called "Demon Stock", and become the electric business industry "different army"

Feather Spring "amateurs" hand tour, investment and development of leisure puzzle games "The Call of the Dragon";

"500 million Dili" Wuxiubo launched "from the media +im function" of the star personal app;

After Cui Jian, Geng launched personal exclusive brand mobile phone, adhering to the "people to the invincible" of the Wang Zijian, said the talk show performers, claiming to build the best star Brand mobile phones.

The advantages of the star's Cross-border electrical quotient are obvious. One is to use its own star spread effect and the fans behind the group, the second is to make full use of the entertainment industry and the resources of the fashion industry, so that "tall" elements closer to the general public.

The electric dealer uses the celebrity popularity to carry on the product promotion, through the Vermicelli marketing achieves the occupation market the goal, the star uses the electricity quotient to raise own intrinsic value, belongs to the two-way utilization cooperation. Star across the world to do the electricity quotient, has narrowed the distance between the fan and the star, in a short time will because the star effect causes the product sales to increase greatly.

Shang are more deeply involved in product development or the binding of some of their experiences to products. To give the product to the star of the lineage, so that the beginning of the product is a Star fan, is a well-known brand, as long as the external OEM manufacturers and other supply chain control (this is best to ask professional managers to take care), that this brand can do a lot.

Star Cross-border to do electric business, there will be some hidden dangers. On the one hand, in the long run, the star will not be really the heart of the operation, and star replacement speed, it is difficult to rely solely on the star to support the long-term development of products. On the other hand, when the product quality problems or the star itself appear negative news may have adverse effects on both sides of the partnership.

American fashion and entertainment celebrities Kardashian personality shoes electric business is helpless by rival mergers and acquisitions and "love investment, often failure" basketball superstar Yao Ming to participate in the investment of Copyright music subscription service "Whale Music Network" outage, is the star of the Cross-border electrical business failure example.

Also need to note that if the product only rely on Star fans consumption, will be excessive consumption of fans, and most of the stars are time-sensitive, may not be red for some time, not so valuable, will also reduce the market value of their products.

No matter who is to do the electric business, want to truly develop and grow, rely on only products, management, marketing these hard strength. To have a precise positioning of the market, compared with similar products to have their own core competitiveness, to understand the needs of the product user groups and pay attention to experience.