Shang net again into layoffs: spread over 200 people

Access to the British high street brand Topshop exclusive authorized still goods network can not continue to be lucky. Beijing Commercial News reporter learned that the product network has been involved in the brand since the creation of the biggest layoffs, the current number of layoffs has more than 200 people. This is not yet the first large-scale layoffs, in the loss of capital favored, the narrow line of luxury electric business life becomes more vulnerable. More than 200 people are afraid to lay off a massive job cut on the internet only two years ago, according to a person familiar with the matter, the company also repeated large-scale personnel adjustment, will reduce the number of employees from more than 400 people to more than 100 people. Beijing Commercial newspaper yesterday visited the Shang Goods Network Office property found that this is located in the three Chaoyang District East Road 1th, Mao long Cultural and Creative Industrial Park a building a total of four floors, it has fully served the still goods network but now has two to rent outside. "Their three-and four-storey offices are being rented out for some time," he said. "The staff of the Mao-long cultural and creative Industry Park told the Beijing Commercial news reporter. The staff said that about one months ago, the goods network has been brewing the issue of layoffs. At present, there are probably more than 100 employees. A person close to the Shang Pin Net said that the product network in the previous stable operation period, the number of employees in more than 400 people. The product network has more than 200 layoffs. In this respect, Beijing commercial newspaper reporter calls Shang net CEO Zhoshi, the other side expresses inconvenience to accept telephone interview. The reporter also in the form of a message to the Product Network Public relations Department asked about the situation, but as of yesterday, the other side did not reply. Although the news of the layoffs are still tight-lipped, but Beijing newspaper reporter from two domestic fashion dealers learned that they have recently received the original product network employees resume, candidates for the separation of the reasons for most of the "Still goods network is downsizing." "The company is working well"? In terms of layoffs, the product network has become very tense. Beijing newspaper reporter yesterday afternoon received the marketing department of the market, the relevant responsible person invited to interview. After arriving at the office, the product network did not allow reporters to enter the four-storey office area of the interview, but will interview site into the Mao long cultural and creative Industry park near the McDonald's restaurant. In the conversation, still goods network marketing department Head said, the company all business operation is good, as always, the main focus on strengthening customer experience and maintenance of customers. But there has been no positive response to the layoffs. Another official said that the company will be routine, normal internal adjustment, belong to the normal flow of personnel. Beijing newspaper reporter yesterday to visit the product network to see, such as Kate Spade, Longchamp and Furla and other light luxury brands rarely buy comments. In fact, a considerable number of users of the light luxury brand product reviews and purchases after the blueprint record have shown zero. Luxury electric dealer Folding Wing July 2010, still goods network officially on line, it has had "average quarterly operating income of 200% growth rate, customer unit price average 2000 yuan above" glorious period. This also makes the product net in the subsequent two years of time, repeatedly won the favor of the capital, still goods network has been included in the Morning Hing venture, angel investors Lei, thinkInvestment in more than 70 million dollars. The difference in most luxury goods electric dealers "light luxury" positioning, so that the product network in many luxury electric dealers unique, by investors and the market is optimistic. However, the short-lived, with the network, go Show Network, the Prestige NET and other luxury electric dealers have closed down, the industry will rarely get high financing enterprises. In early 2012, the commodities network had exposed a large amount of layoffs in the news, when the industry generally believed that layoffs or because the financial resources are not yet in place. "Before the domestic vertical electric dealers are investors, rely on a lot of burning money to support." It is difficult to solve the problems of the brand licensing and the instability of the customer group, and the Electronic Business enterprises hope to refinance the listed companies to maintain the operation. Yang Dayun, president of the International brand Investment Management Group, said that the recent devaluation of the renminbi, the supply relies on imports of the platform will face greater operating pressure.