"Shang Super Channel" officially online

Home appliances started by the Jingdong Mall recently announced the official line "Business Super Channel", the first on-line goods more than 5000 kinds, netizens can buy food, beverages, cereals and oils, washing and other daily necessities in Beijing. Coupled with the online "No. 1th Shop" "Taobao convenience" and so on, the market line of the supermarket industry increasingly fierce competition.

In the past, Internet users of the category of shopping mostly 3C products, books, clothing, from the Internet to buy a bucket of water, a bag of rice or a bucket of oil, and rare. However, since the beginning of this year, as many household electrical appliances to enter the online supermarket industry, internet shopping fast-moving consumer goods more and more.

Kantar Worldpanel, a leading consumer research firm, recently published data on Chinese consumer research. Shangjian, general manager of the company in China, their data come from real-time testing of the daily consumer purchases of 40,000 Chinese households, with scanners for each home, and a barcode to send data to the company when shopping, "according to data monitoring, 18% of Chinese families bought FMCG online in 2011. , which reached 25% per cent in 2012. At this rate, this year is likely to reach 30%. ”

"The strong involvement of the electric dealer in the fast consumer goods market will be the most outstanding change of the supermarket industry this year." This feature is particularly evident in the first-tier cities, where the popularity of online shopping and the frequency of Internet users are already high. "said Ruzenwang, an electric-business observer. According to the analysis, in addition to the advantages of convenience, the electrical business in the optional far higher bowed business. In general, even in supermarkets like Wal-Mart and Carrefour, the number of commodities will not exceed 40,000, while the electricity quotient will be more than 1 million. The temptation of such a big gap for consumers is naturally enormous.

The reporter learned that in order to cope with the pressure from the line, traditional supermarkets have increased innovation, especially the strength of service innovation. Such as Suguo supermarket recently announced the introduction of credit card integration with the consumer business, in Nanjing City, 328, a convenience store pilot. The public holds the GF bank Credit card settlement, may use the card to offset the consumption amount. In the past, Cardholder's points can only be exchanged for more than 100 kinds of goods in the Bank Credit Card center, which can not meet the demand of cardholder and lead to the accumulation of integral. Now, the cardholder can choose from the thousands of goods in the convenience store of Su Guo, the choice is greatly increased. Newspaper reporter Song Xiaohua