Shang: Talking about several popularization ways of medical website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the past, if a friend asked me how to promote my website, Shang's recommendations are generally the promotion of your own know the way to list, according to their own customer base characteristics, and then screening for their own promotion methods, and then mercilessly to implement, in general, soft text promotion, Baidu know promotion, bidding and SEO are relatively popular, Almost suitable for any industry, in fact, I am very ashamed to see that I wrote the article should know, in fact, my writing is rotten, soft wen is not a forte. O (∩_∩) o

Some time ago, a friend of Beijing Hospital asked me, how should promote their hospital website, I probably looked at their hospital in Beijing visibility or more can be, SEO also do a good job, some of the more popular words in the Beijing area is also optimized to the home page, the daily traffic is also large thousands of IP, For the hospital site is not too bad, I do not know what they usually use the promotion methods, also do not know how much they have to improve the space, only as a peripheral to their reference bar. (Other areas search results I'm not clear)

I. Local forum

First to hire some professional writers to describe their relatives (family) treatment experience in a third party tone, and now in a hospital treatment situation, the tone is obviously mentioned in a certain hospital treatment, and in the forum to publish the nature of the post, always describe the treatment of their loved ones, must let netizens feel real, in line with the tone of popular netizens , during this period with dozens of vest divided into different time period for the top posts, the purpose of allowing netizens to care about the owner of the post, causing resonance, so that netizens have the desire to paste.

Precautions:

1, say can not too false.

2, appropriate to pass some photos.

3, the general daily publish a post can.

4, the forum must have the popularity, the popularity wants high, the first choice Baidu pastes bar

II. Media Outreach

The news media are generally authoritative. News push is also the most popular way in recent years. Content in the media is easy to convince, and people who don't do it are not considered ads. In particular, the content of a large news source site will be reproduced in large quantities.

Through Baidu news search to see, 11 News about 10 10 years also on 8 altogether only 30 a few news. It can be seen that the hospital in this convenient to do the deficiencies,

At least 3 articles a month to the relevant website or local well-known news media for news push, pushed to a safe hospital or 39 health nets and other such medical portals, if they can be put up or recommended, the effect can be doubled, and such users are very accurate, of course, there are local portals health channels, if the Chinese network, Xinhua, The Jinghua net, the Thousand Dragon health and so on is also very good. And these news source site will be a large number of reprint, Shang suggest you try to choose Medical Portal Station, so to the site's brand and flow of the rise has a great help, because Shang just arrived in Beijing soon, the local media and local well-known forum is not familiar with.

Three: Question and Answer class

Speaking of questions and answers, that is the preferred Baidu know it, Baidu know the flow and ranking is everyone for obvious, in Baidu know to set good keywords, when there are new questions, automatic reminders, whether or not set to the best answer, as long as you are the first home can be, if the first three pages of such questions have the hospital's answer, That is a great help to the brand promotion. Of course, can also use a vest to ask themselves, occasionally add a connection can also be passed.

Note：

1, Biega the main domain name connection, wants to add the content page connection.

2, ask yourself to pretend to be a bit like.

3, Baidu know the promotion depends on the quantity + long-term implementation. So the executive force must be ruthless. Tips: Shang, medical Network Marketing staff, is now living in Beijing, division from the founder of a Kun, Baidu certified SEM consultant.

Iv. Medical cooperation

Medical cooperation is also commonly used in recent years to promote the method, and the major portals also want to be in the medical industry a piece, have set up health topics, and its own high weight, ranking are very close to the front. Typical is, the Chinese net, China Net and thousand Dragon health.

For example: A Beijing hospital and rest assured that the hospital's gender-specific cooperation page as shown:

The Lupus erythematosus cooperation project of a Chinese hospital in Beijing as shown:

What are the benefits of this medical portal?

1, this type of traffic is very high, the promotion of your brand has a great role.

2, the article page can add anchor text connection to the site itself SEO also has a certain upgrade.

3, can add online customer service, upgrade transformation.

4, this kind of article is the fx120 domain, the patient's trust degree is promoted.

Five, offline promotion

Shang believe that the offline promotion to mobile advertising, such as some brochures, cards, etc., but this kind of traditional offline promotion is basically eliminated, the general people see will be conveniently thrown away, in Beijing this place is estimated that few people dare to do so.

Below is the suggestion of Shang to the offline promotion:

1 July University graduate, is the peak of job hunting, and marketing promotion industry talent is relatively scarce, regularly to major campuses or large-scale job fairs for on-site recruitment, but also to the promotion of hospital visibility. A job fair could affect thousands of or even tens of thousands of students.

2, Summer has arrived, you can do some small fans, hit the hospital ads, it is estimated that few people will be thrown away. Advertise at the same time to help people, as long as others get help to trust you.

3, with the major campus activities or sponsorship, in particular, a number of well-known universities and large-scale activities, the media will go to track reports.

Because the Shang to the offline promotion is not the line, the above suggestion is for reference only.

All of these promotions may be known to you, but how far are you performing? Just choose one method to do the ultimate effect is very obvious. In fact, there is no quick way to effect the promotion, unless do Baidu bid, do not promote their own promotion said the time, not to ask yourself, how much you spend the mind to do? For a few days? How can other people use the same method to surpass competitors? Sometimes the same way different people operate, the effect is different.

Article Source: http://www.ying1988.com/post/41.html

Author Information: Shang, medical Network Marketing staff, is now living in Beijing, division from the founder Kun, Baidu certified SEM consultant. Network Marketing Group 3rd: 75195621, look forward to your joining.