Shang: Talking about the marketing of enterprises ' microblog

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1. The essence of Weibo is interaction, not advertising machines,

Do micro Bo do not like a dead person, like a robot just hair. Now is the national interaction, Weibo era, do not let users see you as cold as a dead person hair, to more comments, more forwarding, to comment on their own users, to be a return visit, say a bad point, the user comments you, is able to see you, you should be polite to review, let users remember you.

2, must be illustrated

Weibo users are actually the same as the users of our website, no one likes the dense articles, illustrations can be happy to read each other, upload a picture will not occupy you for a few seconds, and music and not for it? You can look at the huge number of fans of cattle, their microblog which is not all with the map? Some know music pictures together with.

3, first listen to each other, then do the quotations party, the final transformation.

The hottest thing on Weibo is the quotations party, what classic quotations, wonderful quotations, and so on, mutual replication, mutual push, uniform, but undeniable, users are still more like, almost to kill 15 to 35 users, so the content of the early microblogging can find their essence to hair, so as to attract these real fans, These fans are generally more like forwarding, so as to improve the exposure of enterprises, these essential content how to find it? Just watch them broadcast and comment most, generally broadcast and comment Most topic is the user favorite. First listen to accumulate about 3000 fans, and then send some classic quotations, because the mutual listen to the fans although the quality is not high, but are true powder, and then through the quotations let these true powder forwarding, slowly increase, when your fans reach a certain number after the transformation.

4, send frequency do not like a word chatter, not to do dumb

Do not send n in one hours, the average user's fans are naturally growing their fans are very few, you hair more, in each other's micro-blog is all your information, is equivalent to brush screen, the other side want to see other people's Micro Bo also see, only cancel you, really want to send, half an hour is enough.

Also can not be dumb, a few days ago to insist on a few days, then hold on, become a few days to send a, so that users will forget you. No matter what to do to insist, do micro Bo is the same, but generally speaking, enterprise official Micro Bo are dedicated maintenance. Like Kai-Fu Lee's microblog, celebrity celebrities ' microblog, they may be all right all day to send those things?

5, Enterprise internal propaganda

In general, there are hundreds of in-house employees, making them the first fans, then interacting.

6, corporate website Publicity

You can put your official microblog on the site, micro-blog and the site rely on each other, once there is any holiday information, or the foot school information, synchronous release can be. Visitors to the site may become your fans through your site, your fans know your site through your microblog, promote each other, than the single development more favorable, and now many companies have their own official microblogging but have not published on their own website, occasionally announced, but also in a humble place, it is ineffective.

When the site posted microblogging address of the best fans in the number of 1w or more, so that users see after feeling very powerful, increase trust, and then become your fans, if you have only a few official microblogging fans, users see what feeling? A small company with no reputation, he will not trust you and will not be your fan.

7. Award Collection activities

This kind of fan comes relatively fast, the scope of influence is relatively broad. But once you don't have an active fan, you're probably going to get rid of it, so the fans are worthless, but you can extend the activity's cycle a little bit further and expand your influence.

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Author Information: Shang, medical Network Marketing staff, is now living in Beijing, division from the founder Kun, Baidu certified SEM consultant. Network Marketing Group 3rd: 75195621, look forward to your joining.