Shang Yihong: A little understanding of the soft Wen

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In today's information culture rampant, the majority of the audience disgusted with hard advertising, more people are willing to accept temperament, taste of advertising, such ads will not bring them visual fatigue. Soft wen in such an environment came into being, after entering the network era, soft text moved on the Internet, the line of value to extend to the line, became familiar with the "network Soft Wen."

I am in the business of Red Company as a writer for these years, but also accumulated a lot of their own views of the soft wen, I just expressed their views, we feel that there is nothing wrong can be pointed out.

First of all, soft is the most subtle and the "soft" word, I believe most people know this online. Soft wen is about hidden ads and articles, petitions, collect and not dew, grams of invisible, wait until you find this is a soft wen, you have been cold staring into the carefully designed "soft text ads" trap. What it pursues is a kind of breeze, the effect of the silent spread. What he wants is to make all the integration, so that is to achieve the highest state.

But this is a kind of uncertainty. Mainly because of several aspects:

1: The network is a platform, the audience is mixed, and every day there are a large number of uneven information and soft text produced, people difficult to distinguish. This destroys the network soft article one important characteristic-the credibility. Mainly is today many enterprises and individuals to imitate the nest Bee, the people of this secretive way of advertising attacks more and more power, the effect of soft Wen also greatly discounted.

2: With the advent of network deception, so that the credibility of the network software in the free and wandering, or even directly excluded. Now the network community's existence, causes the information to be widely dispersed, the community circle personnel's mobility, causes the network solid foundation populace to present the uncertainty.

The communication of network soft text lies in the practicality value of the soft text itself, can only be really valuable things will be recognized, will be spread on the network, in one is the network of soft communication is to its close feeling, emotional resonance, temperament identification is its target audience spread. The network soft text also uses the product function visualization, the writing language popularization, applies the golden rule to carry on the dissemination. Product function visualization Petitions, softness, easy to feel close to the feeling, trustworthy, become a product firmly recognized. It requires the popularization, commercialization and sharpness of ideas and inspirations. Such soft talent will be accepted to bring US economic benefits.

There is a saying that "no marketing sales are blind, no sales of marketing is ineffective". Therefore, the network software in the spread of the Internet must be soft text and product quality cornerstone. Network Soft wen is always a way to let the audience recognize the identity, he must be able to explain the superiority of the product, which is a major prerequisite and basis.

Soft marketing is valued by more and more enterprises because of its low cost, wide spread, fast efficiency, two times of transmission and its continuous replication. An authoritative survey of foreign countries shows that enterprises, in the case of obtaining the same income, the investment in Network marketing tools is 1/10 of the input of traditional marketing tools, while the speed of information arrival is 5 times times to 8 times times of traditional marketing tools, while the proportion of users who use the network to obtain information is higher than that of those who have access to traditional marketing tools.

Soft marketing from the original health care products industry to real estate to the IT field, also experienced a long change. It is mainly the utility of the soft paper that sustains the development of the soft paper nowadays. Soft Wen is an indispensable extension of the form, it in our promotion ranks among the advantages of its standing to today, or has a certain role.

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