Shanghai 25-34-year-old man online Shopping The craziest

If you want to ask what kind of people today http://www.aliyun.com/zixun/aggregation/7676.html "> online shopping is the craziest, neither woman, nor Beijing people, but also not young people, It's a 25-34-Year-old man in Shanghai. Is this result somewhat unexpected?

One, Shanghai: Online purchasing power City ranked first

Taobao May 10 released the "2009-2010 China online shopping hot Cities report." The report covers a time span of one year, from May 1, 2009 to May 1, 2010.

Shanghai, after all, is a typical commercial consumer city. Taobao's report shows that the top ten cities in China in 2009-2010 were Shanghai, Beijing, Shenzhen, Hangzhou, Guangzhou, Nanjing, Suzhou, Tianjin, Wenzhou and Ningbo.

It seems that the shopping not only under the network of Shanghai, the same online. Shanghai ranks the first of all online purchasing power city, the reporting period of net purchase consumption amounted to 17.42 billion yuan, accounted for 8.67%, the turnover reached 58.817 million. Shanghai is more than half the size of Beijing, compared with the 11.25 billion yuan consumed by the second Beijing.

Some interesting figures are given in the report. By the end of 2009, Shanghai resident population of 19.2132 million people, if the average calculation, then the average number of Shanghai residents of the net purchase will reach 3 times, and each person's online shopping amount will reach 906 yuan. Think about it, I have a year's online purchase amount is almost 1000 yuan.

Two, 25-34 years old: NET buys the main force of consumption

Question: Which age level netizen is net buys the main force? Answer: Groups aged 25 to 34.

Among the top ten cities in China, the 25-to-34-Year-old group has become the main force of online shopping, accounting for 62.49%. Of these, 25-29-year-olds accounted for 36.77%, 30 years, and 34 years.

According to Taobao, the reason is in the top ten cities, in the age of 25 to 34 years old consumer groups are often also belong to white-collar. They are young, fashionable and energetic, which coincide with the fast fashion and personality fragmentation of the Internet. Therefore, online shopping has now become a white-collar daily life is an indispensable way of consumption.

However, I think the statistics of Taobao may not be accurate. In my sense, the 25-year-old to the 34-year-old online shopping group, not only white-collar workers, but also include many ordinary gray collar, blue-collar, or, there must be many online buyers do not think they are white-collar.

I think some of them do have more stable, higher income sources, online shopping is more frequent, while others may be in general, but they may also prefer online shopping, because online shopping is often cheaper.

Third, men online shopping: Who says men are inferior to women?

In the past, our impression that women's online shopping enthusiasm should be higher than men, and remember the previous statistics show that the proportion of Shanghai women's online shopping is indeed relatively high, but the Chinese online purchasing power of the top ten cities in the online shopping gender figures, male accounted for more than women. The former accounted for 53.5%, while the latter was 46.5%. The proportion of male consumers ' consumption was higher than that of female consumers by 7%.

Who says men are inferior to women in online shopping? Men also support more than half the sky in the online shopping market. Of course they bought something, the report said, mainly 3C products (computer, personal digital and home appliances products), game class and communications prepaid cards category. However, I also see from the chart of the report that men have been ranked fourth in the hot goods, more than 3C products, games and communications prepaid cards and other commodities.

However, men in the online shopping and the reality of the same features are: "Either not to buy, to buy more expensive." In each unit average consumption price of this data, men are significantly higher than women, or even to 1.5:1 levels. The figures show that women are more likely to choose to buy relatively inexpensive goods multiple times, while men appear more generous.

It seems that the future major sites should pay more attention to the male characteristics of more obvious merchandise sales, and the quality of these products can be better.

In short, Taobao's annual China online shopping hot City report, it is clear that the Shanghai 25-34-Year-old Man's ability to buy online shopping, which should cause the E-commerce site to study carefully. In addition, the western provinces of the city's online shopping market should be paid attention, because in the sellers fastest growth in the top ten cities ranked, we see the top three are Linzhi, Kashgar, Urumqi, and the fastest growing sellers in the top ten provinces ranked, the top three are Xinjiang, Ningxia and Tibet. This means that e-commerce in the west is rapidly rising.