Shanghai Creative Industry Investment Fund Alliance ready to be sent

He 瑫 Beijing August 24, the Shanghai Creative Industry Investment Fund Alliance in the second half of the overall planning formally issued.　　Planning said that October this year and December will be held separately project docking, to the investment and financing institutions recommended 15 enterprises, and strive to promote 1 to 2 financing.　　The alliance was founded by 8 investment and financing institutions, such as Shanghai Guo Sheng Group, and Sequoia (China) investment fund by Shanghai Creative Industry display and service Platform Management Center, and the capital Management scale amounted to about 26.9 billion yuan (RMB 9.35 billion, USD 2.7 billion). Under the background of the Government's favorable policies, more and more funds have poured into the fields of film and television, publishing, creative design and so on. Chinaventure Group's database products Cvsource statistics show that 2010, the domestic disclosure of cultural industry, the new theme of the cultural industry-owned investment funds up to 9, more than the previous launch of the cultural industry theme funds combined. Up to now, China's newly-launched cultural industry theme Equity Investment fund in 2011 has reached 12, more than last year's total.　　According to the incomplete statistics of the Ministry of Culture, the cultural industry fund which has been raised and established is over 30 billion yuan. "The central policy level has made positive encouragement, and some areas with higher investment value have relaxed the entry threshold, which has made a greater appeal to social funds."　　Lambe, an analyst at the investment banking Department of CITIC Bank's headquarters, analyzes the reasons for the booming investment in cultural industries.　　With the surging of various cultural industry funds, many private cultural enterprises still face the problem of financing difficulties.　　In 2010, the Ministry of Culture of the 300 private cultural enterprises of the special research results show that 56.7% of enterprises think financing difficulties, more than 80% of enterprises rely on their own accumulation, financing way is very single. He Yi, deputy director of Shanghai Creative Industry Exhibition and service Platform Management Center, said that the creation of the Creative Industry Investment Alliance was to solve the problem of enterprise financing. Although cultural and creative industries are closely watched, but the overall development is still in the initial stage, the business model, profit model is still groping, not like traditional industries or the Internet and other emerging industries have formed a sound business model.　　"He Yi said. CIC Consultant Culture Industry researcher Shen Zheyan that the reason why cultural enterprises are difficult to finance is the lack of effective docking between cultural industry and industrial investment funds, and there are still some problems such as policy risk and asymmetric information in the process of combining cultural industry and capital. On the other hand, because the cultural industry is running in a closed policy environment for a long time,　　Divorced from the market economy and the financial platform track, so increased the difficulty of investment and financing. He Yi Introduction, the Creative Industry Investment Alliance will be a two-way platform, and strive to get through the barriers between enterprises and investors. On the one hand, to help cultural and creative enterprises to establish a business model to help find suitable investment funds, on the other hand, because of the scope of cultural and creative industries, a wide margin, investment institutions are often unable to accurately assess risk, investment alliance will help them clarify creative productionIndustry, recommend the right enterprise to the investment organization.　　To this end, the Union secretariat has established a "Fund service center" to establish a bridge between the investment funds in the alliance and the SMEs in the creative industries. He Yi said that the alliance will also actively attract banks, microfinance companies and other financial institutions to participate in cultural and creative enterprise financing services, and further enrich the SME financing means to provide one-stop financing solutions.