Shanghai Financial Daily: IT Youth Entrepreneurship Project favored by the wind

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Recently, in order to encourage and support the city's information field, the vast number of young people brave innovation, dare to start a business, in the Communist Youth League Shanghai Committee and other units under the guidance of the Shanghai Information Young People's Association, China Telecom Shanghai Company and other units jointly hosted the IT Youth Entrepreneurship competition as the main body of the "Sky Wing Cup" 2009 Shanghai It Youth Innovation entrepreneurial action. From October 31 to November 1, the It Youth Entrepreneurship contest was held in the Municipal Youth League, and 60 finalists were evaluated by the expert judges, and the final 20 projects were finalized. Municipal Youth league leaders said that the finalists of the project reflects the distinctive characteristics of the times, Mobile Information and expo information become a new bright spot, especially based on the application of 3G brilliant, some of the program from the point of view or from the project maturity, quite people look forward to. The scene, the reporter interviewed the judges and full of entrepreneurial passion of the project founder.

The potential commercial value of the project is favored

Among the judges who participated in the review that day, the professionals from well-known investment institutions accounted for the majority. Since all kinds of projects are in their infancy, the investment experts are more likely to consider the potential business value of the project. Shanghai Angel Investment Management Co., Ltd. deputy general manager of the "Roland Online", "Phoenix Browser" and other projects, impressed. For example, in the financial crisis sweeping the world, people are increasingly valuing the value of personal finance. Especially small operators, such as Taobao shopkeepers and so on, are the project's potential user base. And the development of the site is very clear, there are good partners, such as Alibaba, news and gold online and so on. "Although the company's income is still relatively small, the potential value of these projects is significant," he said.

Indeed, customer demand is a prerequisite for generating potential business value. "In the financial crisis, there are more and more people who are self-employed," said Ming Ming, the CEO of the online finance business. China's more than 60 million of enterprises, especially the self-employed, wholesalers, nets shopkeepers and other micro-enterprises. This part of the businessman, regardless of the size of the business, regardless of whether there is bookkeeping habits, must be accounted for. At present, there is no accounting software for them in the domestic market, Kingdee, Ufida, speed Tatsu, housekeeper and so on too professional, high cost. For businessmen who do not understand finance, they need a powerful, easy-to-use accounting software. Fiscal Guest Online is the development trend of online accounting software, as well as the potential needs of micro enterprises, the introduction of the online accounting software, so that people who do not understand the financial can easily online bookkeeping. And the first to introduce a businessman for more than the ledger, automatic bookkeeping, child users, multiple currencies and other unique features. ”

Small businesses need to work on popularity

One of the finalists ——— "Server virtualization, Desktop virtualization," and has been praised by many judges. On the one hand, the project has a relatively large technical input, which is a comparatively forming project. On the other hand, the project has accumulated a lot of testing users to large customers, such as Zhangjiang Telecom, good, and yellow and yellow cat and so on. But from an investment point of view, the start-up of small businesses want to cut into the field of virtualization, but also need to overcome the "competition with big enterprises," the gap. Roland told reporters. "But on the whole, the project itself is good, entrepreneurs are courageous and worthy of encouragement." ”

Bin, founder of the website, told reporters in an interview, "the company has been operating since 2007, and has now invested more than 3 million yuan." Technically, we are almost at the same level as Microsoft's big international companies. and the yellow and yellow cat's IT department head to our company to test shortly ago, their feedback is also quite good. It can be said that our advantage lies in good performance, late service can be done more detailed. But, at present, the popularity is our small enterprise's soft rib. Therefore, we hope that through financing, to spend more money and energy in the brand promotion, accelerate the promotion of corporate visibility, so that more need to virtualize the services of large enterprises to understand us, so that they have more choices. ”

Entrepreneur personal accomplishment is the key

It's better to invest in an entrepreneur than to invest in a start-up project. Roland said that investors are optimistic about the entrepreneur, including the following three aspects: first, the individual's own project has a firm belief. The road to entrepreneurship is not plain sailing, it will inevitably encounter setbacks, there are ideal entrepreneurs will be able to stick to it, and only business return for the purpose of the entrepreneur, most likely to give up halfway. Second, the individual's quality and ability is also very important, including a keen business vision, communication skills and so on. In addition, we also hope that entrepreneurs have continuous learning ability, keep pace with the development of the Times, with the times, so that entrepreneurial projects to better adapt to the development of society.