Shanghai Disney block second-hand housing prices 20% still difficult to unload

Core Tip: Disney led to the rise in housing prices and land prices has become a reality, despite the influence of regulation, house prices have fallen, but compared to the Disney concept before the price, the prices of Sichuan sand plate is still not low.　　Every reporter Zhang Ye light from Shanghai when last year's hottest real estate theme Disney Encounter "The history of the most stringent" property control, the outcome will be how? Recently, Shanghai Disneyland will be at the end of the expo after the news rumors, but this does not seem to the town of Zhaoking village to bring much impact. As the Disney core area of the Zhaoking village, the shade of dense, small river flow, homogeneous high corn has been knot ears.　　Everything seems to have not changed. But in fact, the regulation of the Disney sector is not calm. The price of the house has soared 40% overnight with the news that Disney is building. However, with the "most stringent" property market regulation, the Disney effect seems to have quietly retreated.　　"Daily economic news" Reporter in the field survey found that second-hand housing prices here has fallen 20%~30%, but still no one took over. Unit price generally cut 3000~4000 yuan Chuan Sha town located in Shanghai Pudong New area. Starting in 2007, the news that Disneyland will be built here is getting Shansha.　　Chuan Sha Road lined up on both sides of the intermediary companies highlight the real estate market once hot. The last round of real estate regulation, Chuan SHA plate performance eye-catching. 2008, Vanke led the national housing prices, Shanghai Pudong price turnover from the historical highest point of 23674 yuan/square meters down to 12612 yuan/square meters, a decrease of up to 46%.　　However, in the south-east of the Pudong district of the Sichuan sand plate, because of the concept of Disney, house prices rose 30% year-on-year. In Shanghai People's eyes, Sichuan sand plate has been Shanghai middle and low price room supply center. The art Tai ' an state, located near the Shanghai Wild Zoo, was once the cheapest house on the Shanghai House show.　　But with the 2009 Disney settled in Sichuan Sand news to confirm, the once cheapest real estate price from 9,000 yuan/square meters up to 12500 yuan/square meters, or nearly 40%. However, the powerful Disney effect failed to withstand the "most stringent" property market regulation. With the introduction of the new "National 10" in April this year, the price of Sichuan sand began to fall.　　At present, art Taian State second-hand housing prices are generally 10000 yuan/square meters, low only 8,000 yuan/square meters. According to a number of Chuan Sha Road, the agency revealed that the price of Sichuan sand plate before the general 16000 yuan/square meters, with the property market regulation, the current housing prices generally cut 3000~4000 yuan/square meters. An intermediary even said: "13000 yuan/square meters of housing prices are only hanging, even if lowered to 10000 yuan/square meters, it may not be bought." "As early as the April regulation began, investors began to slash prices," the broker said. "At that time, a lot of investors in the market price lower than 10% of the prices of a lot of, but the recent cut is useless." Some time ago, a investor will hand the Ding Xin celebrity court to 15000 yuan/Square meters of prices listed for sale, but always do not see the home, helpless, the investor simply put the price back to 19000 yuan/square meters.　　"March 2008, Ding Xin Celebrity Court just opened when the average price is only 11000 yuan/square meters, but with the November 2009 Shanghai Disneyland settled in Sichuan-sha News announcement, the real estate quotes in a few days, a rise in prices across 20000 yuan/square meters mark. Shanghai Research Deputy director of the Institute of Chinese Housing index Zhang Qi, said last month, the price of Sichuan sand plate is still more than 20,000 yuan, the main reason is the sale of the house has a single villa in the pull high prices. "From a single property, the price of Chuan Sha plate is falling, the second-hand market performance is particularly obvious."　　"High-priced plots have not yet started the Disney concept is not only the price, but also the land price." 2009 Disney "Fall-Shanghai" news announced that day, with the Disney Project Line distance of about 3 kilometers of the a08-03 plot for auction, this is the region since 2005 the only place to sell residential land.　　The day a total of 15 enterprises to participate in the auction, the plot eventually to 1.19 billion yuan in the price of the deal, the premium rate of 264.1%, floor average price reached 14024 yuan/square meters, and at that time the area of the sale of new real estate prices only 12800~14600 yuan per square metre. In the industry's view, the Disney concept of commercial real estate to pull the role is far greater than the housing market. The same day with the a08-03 land transfer of b03-13a plots finally to 49.5 million yuan deal.　　Compared to the 9.39 million yuan, the commercial plot premium rate of 427%, floor average price of 20625 yuan/square meters. February 2010, Shanghai Vanke to 894 million yuan to win the Pudong Xinchang Town tourism Complex C4 plot, the premium rate of 233%.　　The plot is about 5 kilometres from the Disney core area.　　Pan Shiyi, who has inspected several Disney projects around the world, has said that Disney's paradise is just a theme park on the outskirts of the city, and that it has not brought any improvement to the local real estate market and residents ' lives. July 27, reporters in Huaxia two road saw, A08-03 massif surrounded by the wall, there is no sign of construction. Shanghai Urban and Rural Construction and Transport Committee website shows that the land of the site of the auction, the island's property has been reported on July 13, but the permit has not yet been issued.　　The project has a total investment of 205 million yuan, building scale of 96855 square meters.　　May or June turnover was lower than April 90% Industry said, Disney's real estate driven role mainly reflected in the supporting, transportation and regional economic growth in the pull. Disney led to the rise in housing prices and land prices has become a reality, despite the regulatory impact, house prices have fallen, but compared to the Disney concept before the price, the prices of Sichuan sand plate is still not low.　　In the Disney concept led to high housing prices and highland price process, a group of the land of the listed companies to benefit first. Now with the property market regulation, these have been due to the Disney "fall-Shanghai" newsWill the beneficial listed companies be affected?　　Zhang Huadong to this said "little impact", "in fact, these enterprises took the cost of the land is not high, by the Disney concept of the positive is more". Zhang Huadong that the valuation of enterprises, mainly to see the sales and sales of enterprises. Many companies currently have only land and have not yet entered the sales phase.　　Sichuan Sand Plate by the Disney concept, has experienced a round of rising, and even has overdrawn the future appreciation space. China Real Estate Index Research Institute provides data shows that the Sichuan-sha plate June A total of 10 sets of property, the deal area of 1301 square meters, the volume of transactions compared to May increased 3 sets. In April, Sichuan sand plate turnover is 115 sets. Turnover fell by more than 90% in April compared with 562 months.