Shanghai free trade pilot platform launches first nationwide Cross-border trade e-commerce

Absrtact: Shanghai free Trade Test area launched the first national Cross-border trade E-commerce pilot platform, this is a cross-border electricity business platform known as the Sea Amoy Regular army. On the line 7 months later, the reporter through experience found that the regular army did not bring consumers too

Shanghai free Trade Test area launched the first national Cross-border trade E-commerce pilot platform, the "cross-border" of the electric business platform is known as the "Sea Amoy" Regular Army. Online 7 months later, the reporter through experience found that the regular army did not bring too many surprises to consumers. As a pilot of domestic consumers to buy foreign goods, this platform still has some problems such as less commodity, low price and imperfect service. To this, "cross-border" response to this newspaper said, is still in the pilot stage of exploration, the future will gradually improve.

Service "Sea Amoy" clan

Reporter Login "cross-border" website to see, the site is divided into direct production, import goods and South Korea direct purchase three parts. Where the main direct sales of direct mail and Origin direct mail two types of supply methods. Self-trade direct mail mainly used since the trade zone warehousing, bonded and other models, goods from the trade area within the warehouse delivery. The origin of direct mail is ordered by consumers, directly overseas shipments.

It is noteworthy that the platform, in addition to labeling the price of each item, will also be marked import tariff charges, and with a tariff table to facilitate consumers to see different types of goods tariff ratio. Zhang Zhouping, senior analyst at the China Electronic Commerce Research Center, said in an interview that the "boring bag" has always been the "sea Amoy" problems, consumers can not be informed of the price of goods, illegal businesses to take advantage of this, "the norms of commodity prices transparent, so that consumers plainly consumption." ”

The reporter learned that at present, "Amoy" the general existence of private purchasing and overseas electric Dealer website directly buy two types. The former's commodity quality has huge hidden danger, the latter requires the consumer to have a certain foreign language foundation and must undertake certain transportation logistics risk. What are the advantages of cross-border communication? Relevant responsible person to our correspondent said, "Cross-border" with 100% authentic warranty characteristics, settled businesses must have foreign brand authorization, from the source to eliminate fakes and imitation goods; In addition, after-sale protection is more perfect, such as product quality problems or package breakage, especially for the upcoming 3C type of electronic products after the sale, " Cross-border "will be joint merchants, logistics cooperation to resolve the return of replacement, warranty and after-sale problems." On the line 7 months on the exact number of orders, reporters to the "cross-border" relevant responsible person to understand the transaction, but did not receive a reply.

In Zhang Zhouping view, "Cross-border" is still in the groping stage, the future will be some overseas purchasing impact. At present, its propaganda is far from causing consumer concern, turnover is not outstanding. To form the brand effect, become the flow entrance, "cross-border" to obtain users, sticky users is not low.

No obvious advantage in price

July 16, the reporter through the "cross-border" to buy the baby Craig Bellamy Organic Teeth Stick, the provisions of the overseas direct mail products to buy at least two pieces. Click to buy and jump to the merchant new Sea Amoy site, confirm the purchase of two items and input the relevant information of receiving goods, and finally through the only designated Oriental payment platform for payment, the transaction price of 170 yuan.

By comparing the domestic well-known overseas shopping website "Ocean Dock" found that the same goods do not have the minimum purchase of two pieces of the provisions of its two of the transaction price of 120 yuan. Another "Australia Bellamy organic Milk powder", its "cross-border" on the two cans of milk powder transaction price is 522 yuan, and "Ocean Terminal" on the transaction price of only 416 yuan, Jingdong Global purchase price of 518 yuan, the highest difference of 106 yuan. In the face of such a wide gap, "cross-border" related to the responsible person explained that because some sources of gray areas led to the "sea Amoy" electric dealers have also played a price war, the sale of goods to implement the minimum 10% of personal postal tax, compared to the domestic counter cheap nearly 30%. Therefore, in the genuine price, "cross-border" or there is a certain advantage.

For the commodity spreads that existed before the two platforms, "foreign terminals," the relevant head of the Zhu Pei to reporters, "The Ocean Terminal" because of the price is relatively favorable, because after years of development, has formed its own in the procurement, logistics, warehousing and other operating mode, so in the goods and logistics costs can maximize consumers.

Reporter search found that "cross-border" currently sold only 1650 kinds of products, mainly including clothing, clothing, health care products, baby supplies, electronic products, cosmetics, bags and other seven categories, more than Taobao global purchase, "Ocean Terminal", Beijing East Global purchase and other electric dealers gap is far. "Sea Amoy" to Miss Huang, "Amoy" is to buy more inexpensive than the domestic goods, "cross-border" sales of goods and prices compared to other overseas network to buy electricity business platform is not a strong attraction.

How to achieve an unjustified return

For many "sea Amoy" a family, the after-sale service of goods become one of the risks of overseas shopping. Due to the quality of goods returned, most can only be sent back to overseas businesses to deal with. The resulting logistics costs and time costs are quite high, consumers often choose to give up the exchange and maintenance. Reporters in the "cross-border" provision of the provisions of the terms of commodity agreement, the exchange or return clause clearly stipulates that "in view of the particularity of Cross-border E-commerce, the seller does not accept goods without reason to exchange or return, refund." The seller may entrust the relevant unit to replace, return and refund the goods for the reason of the product quality problem. ”

The next single 8 days later, July 24, the reporter received the purchase of the baby Craig Bellamy organic grinding rod. "Cross-border" customer service staff told reporters that there is no reason to return temporarily do not support. "Cross-border", said the "law" although the provisions of "7 days no reason to return goods", but "Amoy" is indeed a blind area, China's Cross-border online procurement laws and regulations have not yet formed. At the same time, with the entry of the electricity traders from the trade area of the perfect warehousing, the future will be in the price and after-sales service for different commodities to improve.

Liu, senior partner of Shanghai Pan-foreign law firm, said in an interview that the law gives consumers the right to buy "7 days of No reason to return", but the "sea Amoy" application of this clause does have certain difficulties. Therefore, the establishment and improvement of relevant laws and regulations should be put on the agenda, otherwise transferred costs will eventually transfer to consumers.

Compared to the reporter found that "foreign terminals", Taobao Global purchase, Beijing East Global purchase and other Cross-border electricity business platform, some of the goods can support "seven days no reason to return." The "Ocean Terminal" stipulates that consumers only need to send goods to the "Ocean Terminal" in Shanghai service Point, only to bear the express cost.

Shanghai City, the Secretary General Tao Eilen said, with the "sea Amoy" increase in trading volume, resulting in consumer disputes will increase, the current lack of relevant laws need to cause concern. In this case, the "sea Amoy" electric platform to be in the site eye-catching location to inform consumers fully exchange rules. She noted that at present, the new Shanghai Municipal People's Congress to consider the proposed amendment to the Protection of consumer Rights (draft), "to promote cross-border consumer dispute resolution, sharing of information," through the strengthening of consumer organizations in various regions to establish a platform for the exchange of information resources to achieve the collaborative treatment of consumer complaints, Gradually explore the work of Shanghai's cross-border power consumption rights.