Shanghai home 39% shares to sell to invest in Ping an Temasek

Since December 6, 2010, Shanghai home of the United Co., Ltd. (hereinafter referred to as Shanghai Home) The first suspension of business, the country has a background of domestic cosmetics enterprises, "Privatization and overall listing" progress has been the attention of all sectors, and the prospect of things seems to have become clearer recently. In recent media reports, "Shanghai 600315,sh" about 39% of the state-owned shares will be sold, potential bidders include the sovereign wealth fund China Investment Company, Shenzhen Municipal government has a small stake in Ping An insurance and Singapore investment agency Temasek.　　In the report, Wenyao, Shanghai's home-owned chairman, said he was currently in talks with private bidders, but did not disclose his name. In response to the "Shanghai municipal government intends to sell the domestic state-owned shares in Shanghai," The daily economic news reporter called the Shanghai home of the deputy manager Wang Wenyao, Wang said: "The chairman of the Board did accept the media interview, but now the internal requirements of all involved in the privatization of Shanghai, Issues such as the overall listing progress can only be disclosed by one of GE chairman, and recently Gedong abroad, inconvenient to be interviewed. "The proposed transfer of the state-owned shares of more than 6 billion per cent of the Shanghai home of about 39% of the state-owned shares as Wenyao said, has been determined to be sold, Henana, director of Shanghai's Home Affairs department, told the Daily Economic news:" The chairman was interviewed as an individual and the current group level could not make a positive or negative statement on the matter. " The progress of all state-owned reforms will be announced to the outside world in the future. "According to public information display: Shanghai home to the predecessor of the Shanghai Home Chemicals Co., Ltd., October 18, 1999 transformed into the current joint-stock company, and in March 2001 listed in SSE, become the first listed enterprises in the cosmetics industry, to skin care, make-up, fragrance, home and other product lines." In the background of foreign cosmetics group "encirclement" and domestic cosmetic enterprises struggling, combined with the policy influence of September 2008 Shanghai "on further promoting the reform and development of state-owned enterprises in Shanghai", last December 6, the Shanghai household announced suspension of business and issued a notice saying "　　The group is planning to reform the country's capital. In the early release of the announcement, the Shanghai home and the external disclosure of "group Superior company has been with the Shanghai Sasac to confirm the restructuring of the Home group scheme, the Shanghai municipal government for the home group of state-owned shares in the direction of the overall transfer gave a positive answer."　　"According to last week's SSE closing price estimates, the Shanghai home of the rumor that the sale of about 39% shares of about 6.4 billion yuan, if the addition of other assets (including a resort hotel), the amount of money involved will be higher." The popular concept of the exit of Shanghai's domestic capital, "the impact of government on enterprises is mainly reflected in policy concessions, financing and mergers and acquisitions, and now the competitiveness of daily enterprises depends mainly on the development and marketing of new products," Chang Yichi, a research fellow in the chemical industry, said in the daily economic news. The positive effect of the Government on the further development of enterprisesLarge, and cosmetics belong to a highly competitive industry, the withdrawal of state-owned shares not only will not involve the national economic security issues, but also conducive to the relevant enterprises to improve market competitiveness. "As the former" state-name "players, before the state-owned shares in Shanghai, the cosmetics company has a pivotal impact. Chang Yichi said, "In two ways, the positive side of the Shanghai municipal government in Hong Kong window companies-Shanghai Industrial (Group) Co., Ltd. mergers, acquisitions, reorganization and listing, on the Shanghai home to the modern enterprise system operation played a certain role in promoting; from the perspective of negative effects, The Shanghai government had previously let Shanghai's home purchase a large but at a loss state-owned enterprises.　　"Enterprise marketing investment will increase when about 39% of the state-owned shares or easy to sell after the sale, where the funds will be stationed in Shanghai home to become a topic of concern in the market." Last December, there were rumours that "ping An insurance is purchasing a state-owned stake in Shanghai's home market, which could cost about $40 per share, or as much as $6.58 billion." "However, the rumored buyer, Ping An insurance spokesman Sheng, in a subsequent interview with the media, said" it is not clear to participate in the acquisition of Shanghai home. "　　"No matter who is the last to spend, the home of the state-owned shares of Shanghai, if the real exit, will be the future of Shanghai's corporate strategy and development trajectory has an important impact." For domestic brands such as small nurses, Dabao and Ding have been the embarrassing situation of foreign acquisitions, previously Wenyao in the media interview has made it clear that "Shanghai home will never sell foreign capital." "" The Future of Shanghai home in the introduction of investment funds and financial groups and other investors, the company's financial strength will be further enhanced, marketing investment will increase, which will help enterprises related products market share expansion. However, because of the change of company system and the entry of financial investors will increase the demand for enterprises, the pressure of enterprise development will increase.　　"Chang Yichi said.　　According to Euromonitor Information consulting company's research data show that in the current total size of nearly 60 billion yuan in the Chinese cosmetics market, the top ten skincare companies are only one Chinese company, is a big enemy surrounded by heavy responsibilities. At present, compared with foreign cosmetic giants, the development level of Shanghai's household has a big gap in size, marketing investment and management. In the Chinese cosmetic market, the daily products of Shanghai household have a certain competitive advantage because of the characteristics of Chinese herbal medicine, such as Six gods, Bai Cao set and other products. However, due to the fierce competition of cosmetics brands, Shanghai home Products in the consumer recognition of the degree to be further improved. "Chang Yichi thinks.