Shanghai, Nanjing and Hangzhou three developers: The second half of the price may also be reduced

In this forum, the Economist's brilliant views outside the forefront of the industry to attract attention. Compared to the scholar's theory school style, the developer, the agent because the perennial fight in the property market first line, has some own opinion to the markets trend.　　Yang Zi Evening News interviewed a number of Shanghai-Nanjing-Hangzhou three of the industry, hoping to view the current real estate market from different angles. Price reduction pressure is not a small price, is always real estate companies concerned about the "sensitive topic."　　However, compared with the "timid", which is the subject of regulation at the beginning of the debate, the housing companies are now talking about the topic much more frankly. "Understanding the market and adapting to the market is the first essential to maintain the survival of the housing enterprises." Evergrande Price, Vanke price, poly and Green also price. Recently Forte also said to join the discount army. Judging from the recent Shanghai market, the price drop has brought a pick-up in sales and an increase in cash flow. "Bao Hua Enterprise Group win strategy general manager Yang Jian's view is quite representative." In Yang Jian view, developers want to change the mentality of the past quick success. "It's not normal to sell out at the first opening. Ten years ago we sell a house, the opening day sold 30% has been regarded as a strong sales period, to a year after the housing stage, the entire community can go to the 70%-80%. The views of many respondents coincide with Yang Jian.　　For example, Tan Baijiang, managing director of Shanghai Zhongyuan, believes that, in keeping with the current policy environment, some of the leading companies are expected to deepen their differentiation in the third quarter. "The four-quarter market situation is likely to be more clear, the price range is likely to exceed 20%-30%, trading volume is expected to rebound."　　Ongling, managing director of the GAO Li International East China region, said that because of the government's strict determination of two mortgages, tighter credit and the expectation of property tax, the high-end market prices will enter the Downlink channel. On July 4, Ministry of Land and resources Minister Anticipating said that the real estate market is expected to face a full adjustment in the next quarter, housing prices will fall.　　In this forum, many economists also believe that there is the possibility of price reduction in the future.　　Developers, government officials, academics, three of different positions, but can reach a consensus on a topic, perhaps the new price of the storm is really brewing.　　Regulation helps the property market healthy development So, the owner of the housing enterprise how to see this has "the history of the most severe" of the property market regulation? "Regulation on the healthy development of the real estate market is good, the first quarter of that price inflation continues to be a problem, the real estate market should be stable and orderly growth."　　"Greentown Real Estate Group executive general manager Fu Linjiang put forward his own view." However, some in the industry think regulation is not flawless. "Now the regulatory policy, although the market has a certain effect, but to beware of the past, ' the higher ' the embarrassing situation." "Kim du Real Estate Group Co., Ltd. President Wuzhongquan Frankly," said the property market there is a bubble, but what is this bubble? is the real estate development too fast, or is the rise too steep, or is the unit price too high? Need to be further clarified. " And Tan hundred strong think the current "recognize the room and credit"Credit policy is an accidental injury to rigid demand. The market is harder to rebound in the short term. In the past few years, regulation rarely lasts more than a year.　　Due to the special status of real estate in the national economy, the relevant departments often to regulate "Troming", but this time will be an exception? "At present, domestic economic GDP can still maintain a high growth, the relevant departments will not introduce measures to stimulate the economy." The possibility of loosening the property market is small, so it is difficult to rebound in the short term. Wukaipo, chairman of Nanjing Jianye Town Construction and Development group, flashed his own view.　　And Ongling said, because housing prices have been loosening trend, the relevant departments will not introduce more regulatory measures.　　Tan Qiang believes that the four-quarter market situation may be more clear, the price range is likely to break through to 20%-30%, trading volume is expected to rebound.　　Good product is the right way Yang Jian that, although the current regulation of developers slow down the pace, but to a certain extent can make the housing enterprises better to do products to ensure that the corporate brand, from this point, the entire industry should thank regulation. The case of Greentown is a typical breakthrough in the city. Data show that the first half of the green Greentown sales of more than 22 billion, basically completed the first half of the sales target, handed over a good report card. "Greentown is committed to making brands, as long as the brand is good, product quality, even if the regulation has influence, but the impact will not be big." "Fu Linjiang said Yang Jian to Guangzhou's housing enterprises are highly praised," Guangzhou property market is often tepid, but the works of Guangzhou developers reputation is very good. This is because they emphasize physical marketing.　　Often the community landscape, model room to do very well after the start to receive customers to sell. In Nanjing, Jianye Development Group to build Jinding Bay initiative completed the National 3A Residential certification, and the use of a high standard of precision decoration, is called the masterpiece of Nanjing Mansion. Ren Heng Real Estate development Benevolence Heng Jiangwan City is the third generation of products in Nanjing, a collection of first-line brand supporting facilities, set the opening 3 days hot 1 billion miracle, although faced with the new deal, but with years of brand and good reputation, its later product attention is still very high.　　If the regulation is a matter of life and death test, for the housing enterprises, vigorously enhance product strength is undoubtedly the begotten of the exam. Huang Faoli Liu Xiaoxia Fang Yong