Shanghai on the business of coffee line online under the ideal model to meet the real problem

To provide entrepreneurial services, or to sell coffee? Self-love tower coffee Since the opening, is the founder of one of the Chen in front of the problem. According to his original idea, the entrepreneur buys the coffee, the Etta sells the coffee to pay the rent, should be able to turn up; but a few months down, the life is tight, the most difficult time can not make 100 dollars a day. Although later Chen resorted to all the tricks, but Etta still closed. Coincidentally, almost the time to come out of innovative coffee, coffee and other pioneering coffee will also face a similar survival dilemma. Xiaizhi, one of the founders of IC Coffee, said that the café is still in a loss state, relying on several promoters of the help "can barely live." The ideal model meets the real problem in the end of 2011, Garage Coffee "in Beijing fire, all kinds of lectures, well-known investment managers of the Zuotai", so that entrepreneurs, investors flocked, business success. In many people's eyes, love Tower coffee is the first batch of copycat after the successful garage coffee. But according to Chen, as early as the end of 2010, he and a group of traditional industry friends want to enter the new industry, but struggling to find the project, he thought of the idea of opening a café. Over the same period, want to do business Café team has more than 10, but due to the future concerns, delayed action. Concerns come mainly from profit patterns. When deciding to open a café, Chen knew it would be tough, but if it attracted enough popularity, it would be like a garage "to develop a service platform for all kinds of innovative resources, at which point the matchmaker would" be able to charge a fee from the matchmaking. Love Tower Coffee at one time in the Shanghai Internet Circle accumulated a certain popularity, at the peak of 6 teams in this hatch, but the group of Yin Bi, less long salty set "scene has never appeared." Chen part of the reason is that Shanghai's industrial clusters are still not concentrated, a yell in Chaoyang District, Beijing, can call out more than 10 to make a movie; in Zhongguancun a yell, can come to a batch to do it; but we this activity, the farthest still have to change a few trains from Xinzhuang to Yangpu. "The real-store popularity is undeniable on the line, and the location is crucial to the entrepreneurial café." If you choose to do it again, Chen said, he will open the café in the larger area of the passenger flow, and take the position of a clear fan-led route. I heard that the IC coffee next year will face 5%-10% of the rent growth, some people suggest that the store moved to the depths of Zhangjiang ", Xiaizhi a rebuffed: Who would like to take a subway, and then back to the car, to have a cup of coffee?" But at the same time, Xiaizhi found that the physical store's popularity can be supplemented by line. Thanks to the efforts of hundreds of shareholders to publicize, IC coffee in the domestic integrated circuit in the circle of Fame. Many foreign counterparts to Shanghai's first stop is the café, sit down, in the IC Coffee micro-letter Group Clockwork Information: I am, who is it? " The insiders who are interested in talking about the news will gather around. At the moment, the Beijing store of IC Coffee is about to open, and the Shenzhen Shop is planning. As with the Shanghai model, the two stores are still on a public-chip route. The chief technology officer of Chen Datong, who lives in Beijing, volunteered to be a Beijing station webmaster, he uttered a yell, and many new people in the circle becameThe promoter of the new store. The influence of hundreds of different city insiders is conceivable, and there are always new shareholders willing to join. "Xiaizhi said. Free services can also make a lot of money. On a table with a fixed projector on the IC coffee, several investments were made. In the beginning, it was just a mutual vote between shareholders-chatting, Sharon, who thought the idea is good, some people will pay a field ", such as more than 10 examples." Slowly, there are projects to find the door, the smell of the investors are keen to inquire. Two weeks ago, a chip sensor for the venture and well-known VC DFJ Long Pulse Fund in the IC coffee meet, after a reasearchers, then harvested 3 million yuan investment. Of course, in the face of good investment projects, shareholders can also Tun. Because of the number of people in the circle, IBM and other large companies will occasionally put some meetings in the IC coffee held, and pay a certain fee. Xiaizhi said that, apart from coffee money, IC coffee for the start-up services do not charge any intermediary fees, but also do not rely on selling coffee to make money: Taobao daily millions of transactions, these transactions do not flow into its pockets, Baidu is free for everyone, and now the world's most profitable companies are platforms, Their biggest income is actually advertising. "Where is the profit model for the café?" Xiaizhi did not give a clear answer, but he seemed to have learned from the platform companies.