Shanghai Oriental Media Investment layout new game platform

While thousands of fans stand in the hot sun holding banners, playing slogans, for the beloved "China's talent show" players shout for votes, while another group of fans in the "Players gas station" thousands of miles away in a subway train leisurely playing mobile phones.　　This seemingly "no power" group of fans are playing the "China's Got Talent" online version of the game, the screen of their support players quickly climbed to the first position. At this point, Oriental TV's "Talent show" Live is nearing the end, the host behind the big screen is in real time to refresh the player's network popularity. "Our first prize for tonight's game was born," the host said excitedly.　　And the screen shows just the first of the game in the "talent" player.　　This is not the illusion of crossing, but the function of "crowding the net" to be implemented in the near future. "Get Together" play the game "get Together" to do the game "together Net" is Shanghai Oriental Media Group (SMG) under the Hundred-Vision Network television Technology Development Co., Ltd. Investment and construction of mobile internet projects. It is currently designed for Android phone terminal customization, is a free and anywhere online comprehensive life, service, social platform, users in the rest, work on the way can be used.　　"Social function is one of our highlights, compared to traditional mobile phone services, ' together ' users can see friends to share news, novels, journals, and they can play social games," "Cluster network," the product owner told reporters. Literally, "getting together" is a place where mobile users "get together" to play the game. "This is far from enough," said the product owner. This platform, which can be called the first mobile internet gaming community in the country, not only aggregates the gamers down, but also creates a platform that is open to third party application developers by continually optimizing upgrades to aggregate game applications. In the initial stage of the cluster network, the cluster network prepared a generous reward for the developer.　　Prior to June 30, the application of any third party application developer will receive an immediate cash reward of 1000 yuan if approved. At present, most of the mobile applications of "cluster network" are provided by small or medium sized studios or individual developers, and due to their own scale and cost limitations, these applications cannot quickly obtain users, obtain payment qualifications and channels, provide accurate and real-time response to customer service.　　At the same time, through advertising and divided into two types of international general profit model to achieve revenue. Shanghai Radio and television station first explored 2.5G/3G mobile phone TV business, in 2005, the first 2.5G mobile phone television license in China, in 2010, China's first 3G mobile phone television license.　　and "Cluster Network" belongs to the Hundred-Vision company is the Shanghai Radio and television authorized to operate mobile TV business New media body. After 6 years of exploration and development, hundred-vision in the mobile phone terminals, operators and other channels have a solid and comprehensive layout.　　"Get together net" can borrow the channel advantage and profit mode of the Hundred Vision, sail on the shoulder of the giant. "Crowding" strong mediaTry to be compared with the predecessor of the famous mobile phone social gaming platform OpenFeint the development of the road is very similar. Since its inception in 2008, OpenFeint has 70 million subscribers and has grown at a rate of 10% per month.　　After a user base with such a large base, OpenFeint's next strategic focus is to help mobile game developers make a profit.　　Last December, the domestic game giant nine City announced, will openfeint into China, localization operation. In the face of foreign "big Brother" of the strong settled, "get together net" also has its own magic weapon. As a parallel unit of 15 TV channels and 11 radio frequencies in Shanghai radio and television station, the cooperative relationship between the company and the Oriental Satellite TV and Shanghai local channel is long-standing and deep. It is learned that in the planning and development of the mobile internet gaming community, SMG Some high ratings of the TV columns have been to the "flocking network" to the olive branch. "When they (game developers) access to the ' Get together ' platform, they can share the advantages of the company and SMG, through the centralized operation of the platform, into the television programs and radio programmes, access to other gaming platforms can not have high-quality resources.　　"The head of the network" told reporters. In the long-term planning of "crowding the net", in addition to the combination of TV and radio broadcast platform, there is a play of film and television drama cooperation.　　This model has a successful precedent abroad: the most recent world's hottest game, Angry Birds, has entered the film world, with the 129 million-dollar box office record in the first week of the 3D film RIO. In the production of film and television dramas, SMG has been in the forefront of the country, its toupai "pleasant goat and gray wolf" and "McDull" series of films have created a tens of millions of-level box office.　　This is a "cluster network" in the future of film and television drama strategy provides a shortcut can not be copied. Since 2010, the "crowding" platform has attracted 2.6 million of registered users. At present, the "Cluster Network" is to invite the registration of the way to test operations, and synchronization of platform functionality and user experience optimization. After that, the accumulated 2.6 million registered users will be fully introduced to the new "get Together" platform. It is understood that before August this year, the Dau (daily active users) of the game platform is expected to reach 10,000, become the leading mobile internet gaming platform.