Shanghai Push "one button to unsubscribe" spam message: reply 0000 can

"Good news, Lingang New city, Shanghai subway extension of the new house, more than 4990 of the average price of liquidation" ... Many people may have received similar spam messages. And in response to this disturbing commercial SMS, Shanghai will be launched from December 1 onwards, "one-button unsubscribe" means to curb all kinds of spam messages.

According to the Shanghai Communications Administration, some real estate sales, classes training and other institutions through the local 106XXXXX industry SMS port to send commercial SMS, Shanghai Mobile, Telecom, Unicom mobile phone users will receive such text messages, only need to reply to "0000", you can reject the local port number sent SMS. This "one key unsubscribe" will be to harass the advertising SMS industry chain to be a fatal blow.

All kinds of spam messages violate users ' rights and interests, also destroy the telecom consumption environment, and also consume the communication network resources of the operators. According to the National 12321 network of Bad and garbage information to report Reception center statistics, October National user complaints spam messages, "retail sales" accounted for 33.4%, "real estate sales" accounted for 32.1%, "classes training" accounted for 11.8%.

To this end, the City communications authority to implement the "one key to unsubscribe" to mobile, telecommunications, Unicom telecom operators shielding the garbage message mode to make uniform provisions. 3 telecom operators have now promised, as long as the mobile phone users to enable the "one-button unsubscribe" function, the local number of short message shielding function immediately effective, which will increase the curb on spam messages. For example, Shanghai Mobile Company test data analysis, in Shanghai test "one-button unsubscribe" way, has accumulated for users permanently shielded local 106XXXXX industry SMS port more than 160,000 times.

In order to avoid the user mistakenly will some useful commercial short message rejects, "One key unsubscribe" rejects the target mainly locks in sends the short message to the user the longest extension local 106xxxxx industry short message port number, aims at the accurate rejection. Users in reply to "0000", that is, permanent rejection of the number issued by any text messages, and does not affect the same port to send the original number of other reconciliation, confirmation, such as the use of commercial short message business. In this respect, the industry explained that the same company sometimes use different port numbers to send different content of text messages, for example, "10611111" to send reconciliation information, "10622222" to send preferential promotional information. If you use the "one-button unsubscribe" Back to "10622222" service, will not affect the company's "10611111" sent information, so as to ensure that the accounts, confirmation and other important business messages will not be users "wrong", which is equivalent to the local industry in Shanghai to receive the choice of SMS to the public.

Municipal Communications Administration in the implementation of "one key to unsubscribe" at the same time, will continue to strengthen the various regulatory mechanisms, to increase the impact on the junk SMS industry chain, so that Shanghai becomes the first commercial SMS to accept the choice of the city to the general public.