Shanghai self-Trade zone announces full liberalisation of foreign ownership ratio of business-type e-business

Absrtact: At the end of last year, the domestic fashion net buys the consumer also immersed in the cross boundary Sea Amoy excitement, in a short two months past, a heavy bomb will again set off the domestic fashion net buys the change. Recently, the Shanghai free Trade Zone announced that it will fully liberalize business class E-business

At the end of last year, the domestic fashion online shoppers also immersed in the excitement of Cross-border Sea Amoy, just two months in the past, a heavy bomb will again set off the domestic fashion online shopping changes. Recently, the Shanghai free Trade Zone announced that it will fully open up the operating E-commerce business category of foreign ownership ratio, up to 100%. The move, which means that a large number of pure foreign luxury and fashion electric business enterprises will be able to enter China, the local fashion electric business pattern or will usher in change.

The pattern of foreign-owned luxury electric dealers will change

Not long ago, the Shanghai FTA issued a circular on the restrictions on the proportion of foreign equity in online data processing and transaction processing (E-COMMERCE) in China (Shanghai) Free trade Area, and it was noted that in the Shanghai FTA, The proportion of foreign equity in the online data processing and transaction processing business (E-commerce) is limited, and the proportion of foreign equity is up to 100%.

From the Shanghai FTA, the reporter learned that the total liberalization of foreign ownership ratio means that pure foreign-owned luxury electric enterprises can directly in the free trade zone to carry out business in China. Not only the internationally renowned overseas luxury electricity dealers can be established in the FTA new company in China Business, wholly funded by foreign capital in Shanghai FTA new fashion electric business enterprise also become a reality. In this way, in the foreign-invested fashion electric business platform shopping, will and in the local fashion electric platform shopping Few differences, no longer have high international freight shackles, goods can be foreign fashion dealers in China direct delivery.

Prior to this, even as Amazon, EBay and other first-time Chinese fashion online shopping companies, but overseas luxury and fashion dealers in China has not been fully exerting power.

Today, the new deal in the FTA will attract a large wave of pure foreign-owned fashion dealers landing in China market. Domestic fashion dealers will no longer be the world's two or three local industry giants. If the past with Alipay in the four major overseas cooperation department store electric Platform shopping is to let domestic consumers excited annual Sea Amoy incident, then the Shanghai FTA new policy means that the domestic fashion market pattern will be changed.

Fierce competition, genuine low price

Compared with overseas luxury electric dealers, the domestic luxury and fashion electric business platform of the operating environment and the existence of a large difference. The first is the problem of sourcing authenticity. such as the Swiss luxury group calendar peaks of Net-a-porter and other well-known overseas luxury goods, the sale of goods in the channel monitoring strict, authentic sourcing by consumers Absolute trust. Today, in the authentic source of the absolute advantage of the pure foreign-owned electricity merchants were admitted to China, the local fashion electric business enterprises face the pressure imaginable.

But a senior practitioner of the domestic fashion industry, who declined to be named, told Beijing's business correspondent that neither the advance force Amazon nor the hurried ebay, the overseas fashion-shopping electric dealers were seen to be in the Chinese market. China's luxury and fashion electric business environment has always been not the lowest and only lower price competition flooded.