Shanghai Stationmaster's SNS Splendid viewpoint

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the afternoon to participate in the Shanghai webmaster to discuss the SNS party, very open exchange, we talked about the content of expressway feel some value, the main three parts: first, what is SNS; second, why SNS; third, SNS how to make money. There is no shortage of insightful and forward-looking views.

Focus on the topic--sns How to make money?

SNS to make money, to have a good user volume and user viscosity, otherwise the value of SNS is not big.

It's hard to make money on SNS platform. First, there are two problems to be solved: one is Word-of-mouth marketing. The second is the social circle. Word-of-mouth spread in SNS is very difficult, because one without power, two no better channel. The circle of SNS platform is very important, such as MySpace, early is through the band fans up, Facebook is done through the alumni, happy through the fun, but no business in the inside.

Happy NET on the Shanghai white-collar basketball club model can be referred to. The aim of this club is to carry out offline activities through happy net. In the happy net less than one months already has 1600 people's membership number, then carries on the offline activity and realizes the profit. But the club does not earn money by buying and selling sporting goods, such as Nike's products, such as Team clothing, through a line of AA and venue charges. The way to sell is to buy on site or order. such as by other means of communication to buy and so on. The promoter added all the basketball-related circles to the happy net, and by a Lufthansa stewardess as the image spokesperson, as the head of the club, the return is to send a virtual Mercedes car to the girl. He said that if the net has Consumer-to-consumer platform, he will open an online shop, using its word-of-mouth spread to do their own products.

The main source of income of net and net is selling fictitious goods and advertisement.

SNS and the Business-to-consumer can be combined. For example, to do national tennis tournament, you can get internal discounts, and then use SNS platform to do sales. To build a Web site, through the offline resources, engage in tennis and other activities, can also find brand sponsorship, can be a way to make money.

SNS has created a better platform for us to make contact with the segments of the population easily. For example, some of the West Shrine Alley in the individual sections, such as recruitment, someone will be willing to spend 200 yuan to apply for the article top. So SNS can actually make money.

At present, the SNS platform is very important profit way is with the electronic commerce unifies. This and expressway in the "Domestic SNS Web site Status quo and profitability of the situation," the point of consistency. Because E-commerce can quickly sell things, and then make money. and E-commerce site customers to produce the highest order rate is a friend introduction, this and SNS have interlinked place.

SNS is an online operating system. Advertising is not a major profit model. A way to make money is SNS Web site can open a lot of interfaces, and some industry sites combined, such as the public comments on the network, SNS site can earn the difference or split. After generating loyal users in the future, start charging. Like Taobao promised three years no charge mode.

SNS entrepreneurship, the most lack of money, but friends.

For SNS website, when the user's specificity aggregation, can appear its commercial value. NET, net business value is very low, they do SNS key is not to consider how much money, but to invest in that lap how much money, this and we said that the SNS is not the same pattern. Then why did they do it? It's like blogging, although the site is upside down, but the individual is making money.

For the individual, for SNS to do SNS, is not necessary. For example, the laggards website, it has 470,000 users, but also can not do it, but we play the platform. Grassroots webmaster or consider more realistic, consider how to live. You have no money to burn because you have a small plate.

QQ is actually a very good SNS platform, a friend to do household products, put products in the QQ group to promote, also can do tens of thousands of yuan per month.

Another potential lucrative SNS model is vertical SNS plus high quality offline behavior. High-quality offline behavior refers to more easily produce commercial value, such as sports products, sports is a crowd, the value under the line is very high, can achieve commercial value through SNS. But reading can not, reading such offline behavior is only personal, will not go to SNS to find, go up often just to discuss it, difficult to have actual business behavior, buy book will go to E-commerce site, but not to SNS community to find.

At present SNS already has some charging mode. One is advertising, but also the mainstream of the Internet profit model. The second is the mode of combining with electronic commerce. Through SNS platform, subdivided the crowd, carries on the electronic commerce. including with the industry web site, to carry out income sharing. The third is app loading application. App itself is hard to make a profit, through some of the ways such as props to profit, such as 51. COM practices.

Can make money SNS practice: one must have the authenticity, provides the real person information on the platform. The second is practicality. Tintin maps, for example, can actually bring convenience to people's consumption. The second is effectiveness. For example, English SNS. You use the software on the platform to help you improve your English exam results. Four reasonable marketing, including marketing, website Alliance and so on.

App itself can also generate profits, although from the SNS platform itself to make money is difficult, but as long as the use of enough people can go to and advertising to negotiate cooperation, earn advertisers money.

In addition, SNS is more likely to produce indirect economic benefits. For example 591Party, it has more than 10 Activity Alliance website, one activity gives each website underwriting 20 tickets. Online under the combination of online SNS is used to maintain relationships, rather than create relationships. Magic is one of their partners, but also mainly to do activities, the site also has SNS function. In addition, they charge large brand companies.

SNS is just a manifestation, a function. QQ is the biggest SNS. Polo car listed in the QQ, MSN, mop in the promotion, including writing blog, take photos, offline activities and so on. The results show that QQ has the best effect. For small and medium websites or individuals, through QQ promotion can really help you, can achieve a great commercial interest.

Anyone can do SNS. And SNS make money have two kinds of thinking, one is social benefit, second is economic benefit. For example, through the website to meet peers, expand the impact to produce indirect economic benefits.

Future SNS, like BBS, any website can do, at that time SNS just do as plug-in or application function.

What is SNS?

What is SNS? Three: One is to gather the platform of popularity. The second is the tool of demand subdivision. For example, happy Net is to see what friends are doing, or in the reality can not meet the demand through SNS to meet. Third, the network landing channels.

SNS is a interpersonal management tool, preferably through offline understanding, and then confirm whether the same platform, whether the exchange of resources can be.

The six degree theory of SNS is outdated. Now SNS can be understood as a type of Web site, just like the previous forum. SNS should be more of a platform, it is possible to surpass Google's platform.

SNS Six Degrees of theory, in fact, not necessarily people know people, such as barter network through the exchange of things between people to achieve benefit optimization can also be a SNS six degree of application of the theory.

SNS is built between acquaintances, not between faces. If there is a background support, than as a theme, the common nature of people together through multiple exchanges, the platform's network can be. To make people more secure.

SNS business model, the need for line under the combination of online, such as a special subject line activities under the enterprise, when they need to pull people to participate in activities, can be promoted through the SNS platform. Because a single enterprise does not know so many people, but can do propaganda in SNS such as voting, etc., the target crowd together.

SNS is to help people to produce a wider range of divergent friends and exchanges, but at present there are not too many certified commercial applications.

For small and medium-sized enterprises, if you do SNS, you must immediately think of a good profit model. A lot of small and medium Web sites, adhere to a period of time, there is flow, but there is no good way to make money, or inverted. It's hard to wait for the wind to come in or find financing.

The combination of SNS and Consumer-to-consumer will have a good prospect. SNS Word-of-mouth spread can help consumer-to-consumer more successful. The current consumer-to-consumer of Word-of-mouth spread more or through the buyer evaluation, but SNS is not the same, you can do the evaluation of Friends, trust and good, but also more efficient. In addition, SNS can also put more accurate advertising.

Now the net or happy net, although there are a large number of users, but the user viscosity is not enough. Users come in at first because there is curiosity, but the time is long these SNS website cannot put them together.

Vertical SNS is more likely to profit, users in the vertical SNS website will have more common points of interest.

Why SNS?

Many people on the SNS purpose is not clear. tend to follow the bandwagon, others on me too. Domestic SNS development to a certain stage will have a problem: what users do in SNS? What is the value of it?

Point A: Small webmaster is not suitable for SNS. SNS is characterized by the core, it is a diversified platform, need to have enough traffic and users will have value. If the influence is small, it is difficult to affect customers, and small and medium-sized sites can not form a large influence, it is difficult to produce commercial value. For example, a Web site to do offline activities, each activity can be pulled to No. 3400 people to participate in the Shanghai offline activities are better. If it lets the website Netizen spontaneously organizes the activity, the scale is much smaller, also is not easy to organize, the influence is very limited. So they only allow the site to organize their own activities, which can have greater influence. This is an example, to explain the need for SNS to be big and valuable, SNS in the core after the impact is very limited, and small and medium-sized enterprises SNS difficult to achieve large commercial value.

Opinion B: Small and medium-sized enterprises can do SNS. The key is to assess the cost of each customer's acquisition. SME SNS platform can do a new function, such as playing a game, so that 18-45-year-old women to fill out a table, the site can quickly get the age of the relevant information and consumption habits, and use it to work with women's web site to cooperate. SNS to this part of the traffic to cooperate with the website, thus making money. So, small and medium-sized website SNS can do. But it needs to be subdivided and combined with lucrative applications.

The Internet is an open platform, such as building a station, do not necessarily develop their own to do, like doing traditional projects like operation. You can use the resources of a large platform to do your own small platform. For example, go directly to the next source on the Internet, can change to change, you can not change to find someone to change or to spend 200 yuan with a person to change, to build their own SNS station, which is easy to do.

Currently the only close to Facebook is happy. In the domestic relatively early is the school net, realized to seek our classmate's purpose, but the net and Facebook's essence is completely different, the campus just copied its appearance.

NET rely on Plug-ins to attract users, without these plug-ins, the site has no value.

Myspace, in the domestic call Friends Network, is a new model, is the full nature of the blog. The person that gathers a friend, actually is not to seek a friend, also is not play plugin, but go to see news, look at the material. That's why they can coexist with Facebook abroad.

Why is Japan's mixi.jp very lucrative?

For the user, first consider what I want to do? Then he will through the search, Im deepen understanding, and then through SNS to reality.

Small and medium-sized webmaster to play SNS is not suitable, social e-commerce is more feasible. E-commerce plus SNS application, the larger the greater the commercial value of creation.

Some good SNS websites abroad. For example, some of Silicon Valley in the United States can be studied. For example, kaboodle.com it does not involve revenue, as a more impartial platform, based on the people of the evaluation of goods. For example, China's monster nets, shell nets and so on.