Shanghai this year to dig billions of dollars for the electricity dealers pay "invoices"

Entrepreneurs, experts and government officials discussed the development of Shanghai's electric business in the recent seminar on the development model of electronic Commerce Industry Association in Shanghai. It is reported that the electric dealers should quickly get rid of the "price war" cycle to become a common view of the participants.

Local electric dealers are not active in the "double 11"

The "Double 11" shopping festival, which was made by Alibaba Group, was led by nearly all the electric business industry last year, but the commercial newspaper reporter learned that in last year's "price war", Shanghai local electricity dealer representatives did not take the initiative. Although not the protagonist, but as a local electricity business, in fact, in the "Double 11" is also a lot of harvest.

"At least 11" We saved a lot of advertising money. Zhou, Director of Foreign Affairs, No. 1th, said that the "double 11" also created a good condition for the promotion of shop 1th in the later stage. Last year, the local main food, daily necessities of Shop No. 1th trading scale exceeded 7 billion yuan, the main home building materials of the same home network is more than 20 billion. The industry generally think of the "double 11" overdraft consumption, resulting in consumers on the "double 12" enthusiasm cooling, the participants in the electricity business representatives do not agree, said that still optimistic about "double 11" after the emergence of the small peak of the network.

Low price is the current electric business to attract consumers trump card, the entire industry has to continue to rely on the "price war" at the same time, the local electric business needs to innovate the profit model, as soon as possible to get rid of the dilemma of market prices alone. "You can't always have investors or suppliers pay for these competitions," said Yu Sheng, director of the new Media division of the Orient, who says the platform is under pressure and suppliers are forced to keep prices down. Wei, chairman of Shanghai Electronic Commerce Industry Association, believes that the price war is essentially the consumption of electric business enterprises, and local electric dealers should pay attention to brand and channel, and use the commercial advantage of Shanghai to combine "reality". As a support, Shanghai this year will be the electricity dealers "pay" invoice procurement, only this one support strength at billion level.

Get rid of the "price war" competition mode

"Platform Low-cost Low-cost, without this advantage can not blindly drop, need to find the interests of the electricity business platform balance point." "Zhang Pengli, director of the Department of Management Science and Engineering, Shanghai Jiaotong University, said that local electric business enterprises should combine the cultural and intellectual property advantages to" improve one grade "and add additional value.

In view of the local still does not appear "huge scale" electric business enterprise, the participants suggest whether consider the Shanghai Electric Business "Hug Regiment" to seek the innovation profit way. "I have been advising Shanghai on the use of electronic contracts, the data are the advantages of Shanghai." "Eating Big Data" is the potential of Shanghai's future development, "said Yang, deputy dean of the Shanghai Polytechnic University's School of Management.

Shanghai Electronic Commerce Industry Association president Wei said that the Shanghai electric business needs to find a convergence of the large platform, the vertical electric business to do deep to make the formation of Shanghai characteristics. In addition, "The actual situation" combines, strengthens the electric business channel and the brand two-way development. Commercial news reporter learned that this year, Shanghai will promote the state-owned enterprises of Electronic business and department stores electric business pilot.

Lack of knowledge of "electricity, business" two-way talent

And Hangzhou, Beijing and other electrical development of relatively strong provinces and cities compared to Shanghai, the lack of comprehensive talent is considered to be a stumbling block, not to understand "electricity" and understand "business" of the people, but also the local electric business enterprises have a common worry.

"The operation did find the lack of traditional + management + Electronic Business-type comprehensive talent." "Qi Jia Network administrative director Shi Jun reflects." In order to gradually resolve this problem, Shanghai has more than 40 electric business enterprises into the Department of the Protection of the key catalogue, to ensure that professionals and enterprises in time docking. Although not like Taobao such "huge scale" electric business enterprise, but from the government level, Shanghai continues to increase the degree of support for potential enterprises. Chen Xiaoming, deputy director of Shanghai Office of Commerce, introduced, from the country to the Shanghai regional level to the electric dealers have financial support, and even some government support project funds 80% have been given to the electric business enterprises.