Shanghai Unicom Innovation Marketing "frame Kill" iphone

Shanghai Unicom Use the Network Hot topic "Second kill", carry out "frame kill" 3Gs version of the iphone and other fashion products marketing activities.　　This innovative marketing model has created a popular hot spot, and a wave of "frame killing" craze has been rapidly set off in the network and entertainment communities. 1 seconds equals 24 frames, "frame kill" means 24 times times faster than "second kill". "Frame kill" activity since January 15 officially launched, the 3GS version of the iphone and mobile phone equipment, such as the coolest, most in fashion prizes attract attention. Customers use the network, mobile phone two ways to participate.　　This event, a total of tens of thousands of customers involved, 30 customers "frame kill" to the right iphone, 505 customers get mobile phone equipment, many "frame kill" successful customers choose to receive the prizes as the Spring Festival and Valentine's Day two-day gift to relatives, lovers of the best gifts. Company related personage says, "frame kill" the concept is aimed at embodying unicom in network and handset terminal superiority. On the one hand, "frame kill" the ultrafast speed represents fast, mature and stable unicom 3GWCDMA network; On the other hand, "frame kill" the super speed also helps to embody the iphone version of mobile phone terminal running fast, powerful. "Frame kill" activity in the short term detonated the network sales boom once again proved the innovative marketing model, in the marketing campaign to create topics, the importance of manufacturing popular.　　Shanghai Unicom Market Department, said that will continue to use WCDMA network mature industry value chain advantages and strategic terminals of the strong attraction, focus on relatively limited resources to continue manufacturing focus on hot spots, and constantly detonate the vast number of users of the business use of interest and enthusiasm. (reporter Deng Correspondent Tabuchi far people post and telecommunications)