Shanghai Wei ya: 1 flower nets and its 8,000 distribution shops

September, I have two times to accept the love still flower net to my flower experience. The first time is September 4 in Shanghai's Wei Ya Network Business Club meeting, one hours before the conference, we decorate the venue, more than 20 enterprises sent the banner, the column of the two sides very atmosphere, is the bare podium without any decorations, people feel a little regret.

Suddenly, someone sent flowers, is the love still flower net for the General Assembly sent, a big handful. I have no concept of flower delivery, I think the signature is finished. But the flowers of the more than 40-year-old man did not hurry to leave, he taught us how to decorate the podium with flowers, let them have the density, so that there is a congratulatory ribbon placed out, until very appropriate to say good-bye, busy for more than half an hour. The conference has more than 10 guests to speak, full of flowers surrounded them, so that the organization of the meeting very face.

A few days later, I went to Hangzhou to participate in the http://www.aliyun.com/zixun/aggregation/7678.html "> Network Business Conference, which also participated in a forum of the host, the members of the club that this is a very glorious thing, I have a lot of encouragement on the Internet. Chaired the meeting the day I very early out of the hotel, to the venue after someone to call, said to send flowers, I asked him to send to the main station, said I will go to fetch. Later on the phone, said that the best is to personally send me, I told said, I have been meeting, may be late at night will return to the hotel. It was really late that day, about 12 o'clock midnight. In the lobby, a hotel concierge department of a young man has been waiting for me, said the flowers must be sent to my hand, is the flower shop and Hotel agreement. I took flowers to see the inside of the paper, is love still flowers net sent.

Love still Flowers network headquarters in Taizhou, Zhejiang. Then I had a chance to go there, there were not many people at Headquarters and everyone was busy. They told me, love still flower net is like a dispatch center, commanding the 8,000 flowers distribution shop throughout the country flower delivery business, which makes me to love still, feel it has a kind of planning ability.

Ling is love still flowers net general manager, he is very real correction, the system although there are 8,000 distribution shops, but the main business contact is 3,000. I asked, a flower shop should have more than one agent? ' They can have their own business, Ling says, ' but we always ask for love to be the first in any agreement we make. In our distribution business, many stores will account for 60% of their business. Distribution shops in Shanghai, we can bring them nearly 200,000 of the income in a year.

Ling told me that flowers are a product, but its true value is its service. This is a new concept of the product or service, it can be sent through the service of people to help customers convey a special feeling. 2008, the Love still flowers net at the beginning of the establishment gave oneself an accurate service positioning: Cherish every customer entrusted, pass love and the most beautiful blessings!

This service concept if you instill and change the company's staff is not difficult, but to allow at least 3,000 distribution stores also unified service concepts and standards, is a project. Ling simple to tell it's difficult, "I just started to do that year is basically in the establishment of distribution network, 2008 I lost 200,000, basically the energy spent on the establishment of distribution network." ”

Even after 2008, Ling still sees the networking thing as a big deal, not just as a parent, but as a department. "Every year there will be a number of large and medium cities distribution stores and we signed an agreement, our management will be strict, small and medium-sized cities to replace less, the increase is some three-tier cities more." ”

"Do you have a scoring standard?" 3,000 shops are Computer Management? Do you have your own management software? I was curious, a series of questions. "Yes, we have developed a distribution shop management system, similar to Taobao a scoring system, orders as long as we confirm the distribution shop immediately after the opportunity to follow the bandage distribution." In order to help the consistent quality of service, not signed the agreement of the distribution shop we will ask them to send the flowers before sending back to our audit, long-term cooperation of the distribution owner if spot checks. South and north of the variety of flowers will be different, but are all a-class, fresh flowers are the same. Also, each distribution shop and we contact the person is fixed, send flowers are basically fixed. Every time we send flowers, we will have some exhortations. Orders in the implementation of the time there is any situation, the distribution shop will be the first time contact us, we will resolve as soon as possible. ”

Ling give me a copy of "Send Flowers Reminder", above this charge: 1, send flowers before you can contact with the flower, but not too early, you can say that there are express to send, do not say who to give each other to send flowers. Because the online booking people generally want to give each other a surprise; 2, receive a single flower shop on time according to the quality distribution of flowers, please store the product photos for random check and return; 3, must leave the greeting card to write correctly and neat handwriting to pay attention to the signature and anonymity problem, the best printing; 4, if the other generation must telephone communication to let the flowers agree; 5. Please read the order information carefully. Have any problem in time and forwarding a single customer service QQ contact.

Echan has established the credit value evaluation system for all the distributors, including the distribution singular, the high praise, the appraisal, the difference appraisal and so on. They stipulate, "the following distribution stores will get: 1, the higher the credibility value of the distribution store to obtain more orders, 2, excellent distribution shop has the opportunity to upgrade to the regional agents free of charge, 3, excellent distribution store other areas of the branch will also become Echan distribution shop, 4, excellent distribution shop will receive in-depth cooperation and more support. Excellent distribution shop refers to: good service, excellent product quality, receipt timely, handling complaints timely and good. ”

A flower site, can have thousands of distribution shops, and with a unified concept, this is what kind of wealth? For example, the Belle shoe chain is home to 8,000 in China. Although the two cannot be compared, its significance cannot be underestimated.

I asked three questions in an angry way to have a real assessment of the site.

"How much time do you spend on organizing a distribution store every year?" Do it yourself? Is there a department to do it? How did you build so many? Is it organized online? "We have a department, the staff is 6, our website total personnel is 15." At that time, the order is not much, 2008 we set up a good distribution shop, began to exert the market, the distribution shops will cooperate with our promotional activities. ”

"Have you ever wondered what role such a distribution network will play in the future?" "Yes, I am now trying to make the order bigger, so that the distribution shop to get more benefits." I've been experimenting with some new products and found it easy to do. A new product we're working on is good, and we're selling more than they already have. ”

"You have to pay attention to your data resources, it may be more important than your sales." "Yes." Early Baidu investment so much, next I want to do fine. We are now weak in data analysis. We don't have a lot of ads to analyze our clients. The next round Table of the club is devoted to data marketing, and we will take this opportunity. ......”

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Love still flowers Net: http://www.iishang.com