Shanghai Wei Ya: Doing business on the internet is not just about selling products

Doing business on the internet is not just about selling products

Shanghai Wei Ya

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;

Should be "Taobao World" Editor's invitation, I Taobao on the owner of the puzzle made a comment. Taobao "Thousand Years Ice Silkworm" shop has been 6 years, the shop is still the year of pop, and 6 years ago no difference. "Thousand Years of Ice silkworm" agent of the product is Itailin na brand jewelry, the brand online although doing very well, but the line is very difficult. Nearly 6 years of experience in the agent, so that the owner gradually feel that the current agent model without core competitiveness, can not be independent promotion and promotion, and no promotional means, shop business is like backwater. Shopkeeper's thinking is, in the supplier of network marketing is not very focused on and support, how to break through the bottleneck of agent mode? The owner's only consolation is that the store's 60% monthly sales are backed by repeat customers, and many of the new clients are introduced by the old customers. This made him very happy. I gave some advice on the problem of the shopkeeper.

My comment is: If you think that doing business on the internet is just selling products, then the owner of the store and the traditional entity shop is no different.

Let's start with a story. Taobao has a crown shop, called North American Sunshine, is to do the U.S. health care products retail business. Although some friends in the United States to help purchase, but the owner knew that such online business will not necessarily be long. The other thing she does is to accumulate customer data, and do it very carefully, will be and customers in Wang Wang chat information also sorted down. Long time, with tens of thousands of customer data, she is not afraid to find a new source. Recently, Phoenix bird Pearl powder on the internet to find agents, the North American sun such agents on a very tall look. Originally, pearl powder customers need calcium, whitening, buck groups, and North American sunshine Customer data has been combed, it is easy to the three kinds of customer data all out. Phoenix let the North American Sun did a test, to these three kinds of customers free of charge to send samples, the result requires a lot of customers order. Phoenix immediately gave North American sunshine a preferential agent price. This case shows that doing business online, in addition to selling products, can also do to accumulate and comb customer data This thing, this is a potential business, and sometimes can also directly sell data. For example, there is an upscale female magazine in China, it can be sorted out the subscriber data, to help some production of high-end female products manufacturers paid forwarding product information.

I think the "Millennium Ice Silkworm" shop is a condition to do this, because his shop 60% of the monthly sales are dependent on repeat customers to support. This shows that his customers have a certain degree of stickiness and loyalty.

"Thousand Years of Ice silkworm" to do is to continue to maintain its customer base, but to some data companies to consult to make data collection more effective. On this basis, it will be widely publicized on the Internet, tell the supplier that they have such a valuable customer base. This resource exposure, like the chirping of birds, is readily available to suppliers or other interested institutions, and results are easily complemented and integrated.

Taobao shop, the saddest thing is simply selling products, to the end of the original supplier abandoned when there is nothing left. A dedicated online shop, will be selling products while accumulating their own resources. This resource can be a product copy design resources, can be creative promotional planning resources, can be a high-quality customer service resources, can be Crown store management resources, can even be customer data accumulation resources. Anyway, you have to do the resource accumulation thing. Because the internet is the most despised people without resources.