Shanghai Wei Ya: You may not, but you need to know who will

June 6, in Hangzhou, the Beta coffee, held a fascinating experience of the mid-end network Exchange. Mid-end network, refers to the network last year retail sales in more than 2 million of the Web site and shop, about 100 or more such level of network operators gathered together to discuss each other's development experience and model. What impresses me most is that these mid-tier network operators are exploring a diversified and accurate http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model."

One of the hotspots of the conference is the Nala case of meditation and white Raven's joint analysis. Nala Taobao is a monopoly of Korean cosmetics shop, rapid development. I heard that the shopkeeper is a returnee, March 09 opened the shop, now is 4 crown shop. Online shop They are late, but by virtue of the Internet on a variety of marketing methods focus on research, and soon formed a group of suitable for their own network promotion methods of combination, won the results from behind.

Listen to the * Don't be particularly interested in two pictures in the case. One is Nala in Taobao on the exact marketing content map, a picture of them in Taobao outside the precise marketing content map. After the meeting, dozens of attendees asked for PPT, showing their interest and sensitivity to both pictures. The new marketing approach and their combination is the focus of the middle-end network business.

About Nala, there will be a special article to discuss. I want to talk about something else. When I saw Nala, I naturally thought of the "Nora" in the work of Yi-sheng. The novel "Nora's Runaway" is very thoughtful, Nora is unwilling to accept other people to stipulate her way of life, she wants to be free, have their own way of life, so choose to run away from the family. Many crown shopkeepers are like Nora, who look for ways to live their own development.

I'm going to tell you something I know about the multiple precision marketing model of the Crown store. For example, QQ marketing, is in the establishment of QQ fan group or customer base, a QQ group has 100-200 people, a special QQ marketing to do the Crown Store QQ Group is not 10 eight, but dozens of or even hundreds. There will be several employees to manage these QQ groups, drive sales.

There is a few days ago I wrote the story, there is a crown shop dedicated to the development of the organizer to do the group, any organization more than 2 times known as the old Head, this crown shop has 68 old head, a year organized more than 200 group buy, achieve sales 500,000. Shop then set up the old head care system, cultivate each other feelings. This post in the experience of Taobao forum published, a thread per minute, 2 days less than 1000 envy thread.

Alibaba small wholesale champion Joyth case Now there are many people want to learn. Joyth is to do women's clothing, she used corporate blog to form franchisees, a year more than 1000 organizations. Her blog is called the Platform for the development of franchisees, there is a common growth plan. The result is a year later, from the original line next year sales 8 million, developed to the line last year sales 40 million. Joyth's blog has also become Alibaba's top ten corporate blogs.

Another interesting case is the crown shop for baby clothes. She told me that 80% of her clients were attracted to her from the relevant websites. This site is a mother's website, a group of mothers discussing parenting issues online. The owner sponsored the site, and her articles with links were often top of the web, and clients and prospective customers stream.

More exciting than this example is a yoga blanket crown shop. The shopkeeper told me that my shop had 10,000 views a day. He took a stake in a bodybuilding website, which drew 10,000 views a day. Recently, he has run a fitness trainer's talent website, also can bring 10,000 browsing volume. His idea is that he is interested in cooperating with all the websites that are related to bodybuilding.

These cases are very earthy, but they are very effective. On the contrary, some high-profile publicity in the model is very water. A few days ago look at the general manager of the network of the blog, said he bought a lot of keywords, the results check down through these keywords into the flow of small, not as much as the soil method.

Now looking back at the two Nala, the reason it's popular is because it honestly tells you how to improve the flow of effective, which promotion is to do their own, which can be outsourced.

I said to our members of the net Business Club, a good club, the thing to do is the same as Nala, we have to tell each member: on the network on what the promotion methods, according to their own characteristics, you have to learn what, you can outsource what, in your understanding of the service providers, Which service provider is the best price.

I have always believed in a word, and also has been with net late people to share it: on the Internet, you can not, but you need to know who will. I think the first thing to know is who will, who will. Then analysis: which is to be trained to learn what they have to be learned, which can be outsourced to ask others for their own services, which are required to be a consultant to often give themselves some accurate information. A person to know who will, often listen to people tell, this is the world is flat, the author said: The Internet will produce a narrator's career.