Shanghai Weibo e-commerce outsourcing: Make the tedious things simple

In cooperation with many brands, Shanghai Weibo E-commerce outsourcing has more than 10 years of technology accumulation, superb technical content, our goal is: "will be tedious things simple, will be simple things standardized", Shanghai Weibo president Cheng Jundong told reporters, "brand traders only do their best brand building, product design and production , other E-commerce-related business is all handed over to Shanghai Weibo completed. ”

In the chain of E-commerce, Shanghai Weibo E-commerce outsourcing covers the company's best mall system, can help traditional companies on behalf of the operation, including site planning, shop operation promotion, order Processing, warehousing logistics and customer service and many other links. Its Shanghai Weibo E-commerce outsourcing can even provide the product creative photography service which is usually swept by professional advertising companies. Shanghai Weibo president Cheng Jundong privately will define Shanghai Weibo as "online retailer".

The reason why this kind of backstage chain operation Ability, its independent research and development of IT software system is very important. "Generally speaking, the vertical consumer system is often concerned with the value of consumers and logistics distribution, Shanghai Weibo system in terms of replenishment timeliness, member prices and product system management are very advanced." At least for now, I haven't seen it in the market to be able to cross 3 C, apparel and fast-selling IT systems. ”

This "has the coverage, but also has the depth" the management system, covers the invoicing management, the warehousing logistics management, the electronic commerce system platform and so on. It allows Shanghai Weibo to make trivial things simple, and then standardize the simple things, but also the operation of the experience of the scale of replication.

Within the Shanghai Weibo, according to different brand customers have different service team, these brand team for the customer personalized product planning, consumer analysis, and to the backend, customer service links can be completely across the clothing, 3 C, fast sales and other areas of standardization-that is, the background of order processing, delivery, Finance, after-sales service links by the unified personnel to complete, the company just maintain the independence of the brand sales team. ”

Now, as more and more players join the "E-commerce service" of the Army, many brand owners from the original "Help me Out" to hope that each piece is the most professional companies to do. For example, Shanghai Weibo competitor one of the "Shanghai Bao Zun" has chosen to be relatively good at the subdivision of the field of transformation-only to do the supply chain, that is, back-end warehousing logistics links. Although this retreat model is not the final choice for every generation of operators, the chain of E-commerce is too long, and Shanghai Weibo also needs to plan the future strategic boundaries.

"From the point of view of the complete delivery of brand value, we will not cut off some of the links, but this does not mean that each part of the service we do ourselves." For example, in the past warehousing and shipping is Shanghai Weibo to do their own, in the future we will consider outsourcing it to a third party, so that their focus. "added the president of Shanghai Weibo.