Shanghai Weibo e-commerce outsourcing: Single product marketing plays a dominant

Shanghai Weibo e-commerce Outsourcing service department, the main business is to open up the network market for traditional enterprises, including the operation of Taobao and other C stores, and the use of V5shop Independent Mall system for enterprises to build a network platform to achieve rapid expansion of the network market. The following is Shanghai Weibo E-commerce Outsourcing Department Summary of the small experience to share to everyone, I wish you all angry and prosperous!

Absrtact: Because it is aimed at single for promotion, investment resources and under the strength are relatively sufficient, packaging is too exquisite, but give people the ingredient of the flicker? or a single product itself is shoddy? But the promotion of a single product no lack of successful cases, in the short term greatly improve the exposure of the store, but also to promote the sale of other goods.

One, why to do a single product marketing?

Through the concept of single product marketing, we can see that single product marketing has the following functions:

Rapidly improve the sales conversion rate of the single product;

Promote the sales of other products, improve the overall sales;

Increase the popularity of the website, promote the brand awareness of the site;

This is the above every point is proven by practice, often have some e-commerce friends ask me where to start the site promotion, in fact, single product marketing is a breakthrough! Especially in the initial promotion of the Web site, if you can make good use of single product marketing, can avoid because the brand is not high visibility, the popularity of the conversion rate and sales are not on the phenomenon.

And also found an interesting phenomenon, some of the mainstream of the current business shopping mall does not attach importance to the single product marketing, they have not how to profit, and some really big profit of the business mall despite the brand is not high, but the annual sales are staggering. For example, there are several health care products mall, in Phoenix, Sina, NetEase and other sites to put the annual advertising fees are more than 30 million (sales of natural in this number of more than one times), they do not do brand advertising, but directly to do a single product marketing. At the same time also found that there are individual new appearance of the business mall is also doing a single product marketing, according to them, the implementation of a single product marketing strategy is the result of the single product conversion rate can be more than 5 times times in the peer.

Second, the single product marketing how to do?

To do a good marketing of single goods, summed up the following points

1. Determine the single product or single product series;

2. Refining the highlight of the single product, the more the better;

3. Single Product marketing page design and promotion;

Concrete will no longer elaborate, this refining bright spot is an important link, only refine the bright spot more, the final conversion rate may be higher, generally speaking, can refine the bright spot mainly has the following several aspects:

1. Product price and promotional efforts;

2. Product function and bright spot;

3. Product effect, quality assurance, user evaluation and Word-of-mouth;

4. The use of the product description, the relevant introduction, purchase volume, etc.;

5. Brand strength, Brand story;

6. Other available on the bright spot;

Of course, need to remind is the highlight of the time to refine must not talk, fraud, I hate this behavior, I believe that other users are also, after all, integrity is the body of E-commerce!

TIP: Shanghai Weibo e-commerce Outsourcing department mainly for the traditional enterprise to provide full network outsourcing services, the current official operation of the customer has clothing, home textiles, cosmetics, environmental protection and other industries. Shanghai Weibo, with 9 years of experience in the E-commerce industry and the needs of traditional enterprises to understand, to achieve unprecedented high sales. By the way, one of our home textile unemployed customers-gold weaving industry to achieve the current expansion of the market strategy, planning a series of promotional activities, webmasters have the need to "Rob" some of the things they need, haha!

More Shanghai Weibo E-commerce outsourcing related information, see: http://wb.v5shop.com.cn