Shanghai Weibo view: Electricity market up to 2 trillion from "burning money" to "earn money"

Yesterday, the world famous Boston consulting Company (BCG) released the "Global E-commerce Leader: Harnessing the new ecology of China's online shopping" report, said 2015, The number of Internet consumers in China will soar to 329 million, making China overtake the US as the world's largest e-commerce market, with market value breaking 2 trillion yuan. At present, the number of Internet consumers has reached 145 million people, ranked second in the world, after the United States, 170 million people. According to BCG forecasts, E-commerce in the total retail sales will increase from the current 3.3% to 2015 7.4%, the annual composite growth rate reached 33%, E-commerce will permeate all categories of industry.

However, despite good market prospects, the process is likely to be tortuous. The report warns that companies that lack access to online products and Web services are slower to enter the market, responding to and adapting to the uniqueness of China's e-commerce market, and actively managing their network operations.

In recent 5 years, China's e-commerce turnover has increased 10 times times, the current growth rate of around 20%, industrial capital to help enterprises bigger and stronger, but in addition to the early start of business-to-business, in recent years, the rapid development of B2C/C2C enterprises have not achieved stable profits. Competitive structure: Business-to-business is relatively stable, the market segment is oligopoly; Consumer-to-consumer Taobao alone, the company faces service upgrades, business direct competition, winner, industrial capital, or to the profit and service leader of the corporate leader focus. E-commerce market is expected to continue high growth in the next three years. The promotion of consumption and the popularization of Internet are the fundamental driving forces, while policy support creates an external environment.

Marketing costs and financial pressure, prompting the end of the pattern of burning money. The purchase experience and the profit model will be the new direction of the development of the electric trader. The core competitiveness of the transformation process is embodied in the marketing, brand, backstage, innovation four, the current pure Internet power provider in the user scale and "heavy assets" in the late development, perhaps in 3 years will begin to earn money.

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