Shanghai Xiaoguang: Seize the opportunity in the economic crisis

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January 11, 2009, by the Shanghai Webmaster Association, China Fu Net, calmly 365 co-sponsored, Tenpay, results net, nsfocus, China Nail net, le gu network and other units of the co-organizer, China Red League, marketing planning agencies, press releases online and other partners to support, Carrying a lot of glorious and dream of China's Internet grassroots Congress, will be the first Shanghai Small and medium Web site culture festival to the climax and gorgeous closure. A total of more than 800 sites from 1000 peers to participate in the General Assembly, the theme of the Web site for the quest. The following is the record of Shanghai's founder Xiaoguang's speech in the General Assembly.

First of all thank Wang, but also thank you all friends here, to tell the truth, when I drive to the Jiaotong University, the entrance to the school feel particularly cordial. In fact, the seed of the rush company is in the big playground outside the Jiaotong University, it was 1998 6 July, three people together in the grass tea, and later produced a speedy this company. Wang has always said that Xiao Guang today must speak a little bit real.

Below I put out my own money, I hope that all the partners here to help, rushed to 2009 11 years, just over the 10 anniversary, I put the more than 10-year entrepreneurial pressure at the bottom of the things for everyone to share, I hope we have a good ride through this economic crisis.

The theme of my speech was "how to seize the opportunity in an economic crisis". When it comes to the economic crisis, the first few gentlemen may have said it, and here's a quick overview, recently from 2008 to many forums, listening to a lot of economists lectures, and finally I got to talk about the impact of this round of economic crisis, how deep, how far, I will hear the conclusion of what I have to share with you.

This round of economic crisis is not short-term, but long-term, definitely not a year, two years can be passed, it may take three to five years. From economic theory, an economic cycle is four stages, the first stage we call the prosperity period, after the boom period into a recession, after the recession is to enter a flute period, the flute period is the recovery period. What is the stage of China's global economic crisis? There is also a flute period during the recession. If it's a letter, it's not a V-shaped, it's not an L-shape, it's probably a U-shaped or a W. The time at the bottom is about three to five years. Therefore, this economic crisis for each of our friends, the lives of everyone here has a relatively deep impact.

I have just come back from Xiamen, in Xiamen, I looked carefully, because this economic crisis in the South, I asked a special question, I said we Xiamen is not affected by the economic crisis. The taxi driver said, Gee, the brother is too big, I don't have a good deal. He said some time ago that Sharing company to close down, the company in front of the road is blocked, are dealers to collect debt. This phenomenon is not seen in Shanghai, if a friend in the south will see. I will not say many things, but the impact of the economic crisis will be very deep and very far. As to how deep, I took the Professor Lang Ping in September 2008 said a word: Is it winter here? He said he had just entered the autumn, and the winter was not there. A while ago I read his article online, he said that the economic crisis will lead to the number of business closures? Guess a percentage. The information on the Internet is not necessarily completely accurate, this figure you can find on the Internet, I am not convenient to say, or pretty scary.

China has 43 million small and medium-sized enterprises, if there are 10%, 20% or more 30% enterprises closed down, we calculate how many enterprises will be closed down? If it is 10%, it is the 400多万家 business. Failure of every enterprise will lead to a large number of employees unemployment, layoffs, closures.

I am talking about this and I hope you know how deep and how far the economic crisis is. Certainly not in such a bad situation, we are very pessimistic? Do you know how many ways to spend the winter? The most typical use of the animal kingdom as a metaphor, how the bear winter? Hibernate, dig a pit to drill inside, wait for the decline period and the flute period passed, three years, five years later in the recovery period again come out. It's a hibernating winter.

There is also a way to winter is called physical fitness type of winter. For example, we say migratory birds, in the winter, they will run to the warmer south to winter. I think this way of winter can be called seize the opportunity of winter. That's what I'm most focused on today, how to seize the opportunity in an economic crisis. So how do you seize the opportunity in the midst of an economic crisis? I take the quick as an example to share with you, hope can inspire everybody to do some thinking, to everybody has certain help.

First of all, we have to seize the opportunity in the economic crisis, I think the 1th is to have a keen sense of smell, we have a very keen knowledge of the market, we know what the opportunities in the market. I take this as a quick way, we are how to seize the 3721, leap-type development process. Many people know that the failure to rush through two of startups, in 2000, when the third venture, in 2001 seized the best opportunity, that is, 3721 opportunities. So how do we get this opportunity? In 2001, when the dotcom bubble burst, the impact on the Internet was the same as it is now. At the beginning of 2000, a random opening of a newspaper, about 1/2 of the layout will be Internet advertising. Give me the deepest impression of advertising, a company's advertising is the word upside down, the entire layout. By the time the Nasdaq stock market plunged in April 2000, internet companies had poured in a slew of them. The feeling is very similar to the present, a large number of internet companies to lay off workers. At the end of 2001 we had a customer, 3721 Chinese website for three years, everywhere looking for agents, but no one agent is willing to do. But we're not going to jump to conclusions. Cooperation a few American standard products, daily traffic to reach thousands, then we are very active with 3721 contact, at that time our company only a few people, there are many large companies think 3721 product value is not big, so 3721 channel manager begged them to sell. But we are very motivated to do so, including Zhou as soon as we rushed, so small company only eight people, how to give me the Shanghai market to you? But I am very positive, active, quickly make money to invest. We know we're in 2002, and basically every quarter is 50%. That year happened we moved to Zhangjiang, from the beginning of the 20 people, quickly reached 50, 60, 80, to the end of 90 people. 2003 has doubled to more than 200 people.

2001, 2002 the entire internet is in the winter, including the 2003 SARS impact is also very large, but we found opportunities in it. At any time the market is a chance, the key is this opportunity can be sensitive to find, after finding can be sensitive to seize it? I'm talking about the rush of history, I want to tell you, like migratory birds, you have to find the real south where, in the winter if you continue to stay in the North no doubt you will be frozen to death, But if you find a good project, it will bring good opportunities.

As an entrepreneurial company in the economic crisis, I still have a proposal to "cut expenditure", must pay attention to cash flow. Cash flow is a company's survival, the survival of this is that you can only survive to have the opportunity, only to live to fly to the south. So how to cut expenditure, due to the time I do not say more. For some enterprises of scale, how to grasp the opportunity in the financial crisis, the most critical is analysis, analysis of what the advantages of their own enterprises and the advantages of the market, analysis after the formulation of enterprise strategy. Here I put a quick strategy to tell you, I hope for the development of enterprises have certain help.

We are quick to our advantage, first, Shanghai has 2, 30,000 business customers. Second, there is very ample cash flow, there are tens of millions of of cash on the account. In times of economic crisis, many enterprises will fail, and many people release. We used to recruit people from school, because the community is very difficult to recruit, but then we are very quick to recruit, we are specialized from the traditional advertising companies to dig. Last week, we saw the Xinmin Evening News and the Oriental Morning Post some of our interview reports, "a fire in the winter, rush to dig advertising company Talents", we are hundreds of thousands of of annual pay to dig these talents.

We know that web.20 to the traditional media is a subversion, leading to enterprises to do marketing also have to take place big changes. In the midst of the economic crisis, what is the first budget that companies cut? Advertising budget. But I'm telling you, they cut all the traditional advertising budgets. In the light of the number of consecutive months, our business continues to grow very fast, including when we made our strategy in 09, when the board set a target of 50% per cent higher than in 08. The internet companies here want to seize this opportunity to play their own advantages in strategic cooperation. We have 09 years of strategic "good years", from the traditional companies to dig excellent talent, so that we in the economic crisis to maintain 50% growth.

Finally, I hope that all of you here, take our grassroots concept--hills hope. I hope you do not give up easily, in the economic crisis do not easily to stop their projects. In the face of the financial crisis, the pressure of cash, the pressure of the market, to the lowest cost, make yourself the first to survive, even if only one person or two people, you just hold on to your project, your domain to continue to renew, it is possible three years, five years later, your project will become a very good project.

Thank you!

Article Source: Shanghai Webmaster Network

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