Shangpai Li Zhiban: Community Electric dealer is the next "Tuyere" of the seven major reasons

"Community electric business is the next outlet in the field of electricity!" This is Shangpai COO Li Zhiban recently in the Chinese online retail annual meeting of the Bold forecast. "In the next ten years, with the rapid advancement of urbanization, community e-commerce maturity, people will be accustomed to living in the home or the community, through the line under the two-way to accept such as: Health, tourism, medical, fresh, financial, education and other products and services." Through the network, people can easily experience the various people's livelihood services around the family. “

There are seven reasons to Li Zhiban this view:

First, the platform is increasingly homogeneous, the community is more suitable for selection. The total number of platform products has already exceeded 1.5 billion, with the model and product homogeneity, coupled with fierce market competition, peer-to-peer industry is likely to repeat the same purchase, vertical electric business and other industries, seemingly prosperous behind, but actually dangerous. and community electric business is more suitable for consumers to provide more refined choice, such as fresh, department stores, health, tourism and other residents of the quality of life, providing products and services more accurate and sophisticated.

Secondly, the platform for consumer goods, the community more suitable for the people's livelihood. Consumer durables are based on search, and consumers need to be patient enough to study and select. In China, more and more urban population, community business more convenient, for a convenient platform, more suitable for fresh, department stores, health, tourism and other relations between the people's livelihood products and services.

Third, the platform of Third-party Express experience can not catch up with the community at any time to the convenience of delivery to the house feel. The advantage of the community electric business platform lies in the practicality, and the "localization" service is highlighted. Community electric dealers to a certain extent to solve the ' last kilometer ' problem, focused on a certain area of a certain demand, for those who then needed services, time faster, the degree of localization more clearly.

Its four, the platform is the demand type consumption, the movement is the impulse type consumption, the community is between the demand type and the impulse type. According to Nielsen's latest report, Chinese online shoppers are maturing and prices are no longer the most important factor affecting online shopping. Especially in the flow-oriented platform, more to the demand for the starting point of the search purchase behavior, consumer shopping more rational. and community E-commerce, part of the life must be based on consumption, the other part of the neighbourhood and friends based on the recommendations and Word-of-mouth, more likely to produce emotional impulse-type consumption, group effects initiated by consumption.

Five, the platform is centralized diversion by capacity distribution, and community type is more fragmented. A group of people gathered together in a personal interest, for example, the current popular circles, groups, car friends and so on, but also may be for a certain demand of people come together, for example, to decorate the time, it is necessary to find decoration forum, community; Therefore, it is easier for the community-type electric dealers to make the precise operation of the target group's actual demand.

Its six, the platform is the Netizen type service customer, the community is the neighbor service customer, more can accurately satisfy the customer demand. The platform is based on a single user to accumulate consumer behavior, and the community based on household accumulation of consumer behavior, can be rich in the original purpose of consumption, can also do a complete consumption forecast.

Its seven, the big platform takes "the channel sinks" the strategy to release the county domain consumption potential, but the net buys the age Changlori and the aunt two level broadens is to the mature community electricity quotient is extremely good. Children around us online shopping, the elderly online shopping is not new. According to a media report, under the guidance of parents, a city of four middle school students "taste" online shopping, and even individual pupils have joined the network to buy the army. and community electric business is a large part of the target is middle-aged and old people, this business model is humorously known as "Aunt Economy." Many old people said, see children online shopping for cheap things are actually very exciting, long wanted to try, Community electric store stores just can adapt to their needs. And the elderly most need, is able to door-to-door fresh food, quality assured household appliances, as well as the utility service payment services and so on.