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Shanhan also said before, do SEO can not only do optimization on the homepage, more should be the site of each content page to optimize, so as to maximize the effect of SEO, for page optimization there are many factors. Here to talk about how content pages should be optimized to share the optimization skills of content pages. First of all, I put the page optimization into four aspects: URL URLs, page titles, meta tags, pictures of the ALT attribute, code structure, content optimization.
URL URLs
Most of us are using a CMS to do the site, basically can generate static page or pseudo static, so this can be ignored, but many CMS default URL is deeper, such as Dede content page default path is http://URL/directory/year/month/date/ Id.html, this structure is not very good, we as far as possible to reduce the directory layer, such as http://url/directory/id.html, of course, if you can include keywords in the URL is the best. Remember to keep the URLs to a minimum, with specific descriptive descriptions of the keywords.
Page title
Before you do any optimization of the page to choose the right keywords, write the title of the page. The title is one of the most important elements of a Web page and is the most conspicuous text displayed by the search engine results page. The title is the key word layout most important place, the keyword as far as possible, make sure each page has a unique title. You can use a longer sentence, including a combination of several related keywords, which can greatly improve the ranking of keywords.
META tags
Meta tag is a summary of a Web page, although the keywords tag search engine has no longer attached importance to, but plus is better than no, and according to the observation, Baidu still like to describe the label. And in the Search engine results page, the title below shows the meta tags in the description tag, if it is good to write here, can bring a higher click rate.
Alt Property
Shanhan has seen many sites, the content of the pictures are not added Alt attribute, search engine can not read the picture, but through the ALT attribute to know what this picture is about what content, this can improve your target keyword ranking, and the image search is also a good chance to find you.
Code structure
The site's code structure to be clearly readable, reasonable use of H tags, such as the title of the article using H1 tags, small headings using H2 tags. We know that search engines are very attached to H1 tags, but I found that some programmers write code just think of this, so in the important place all add H1 tag, this is unreasonable, although you can use CSS control its display, but the search engine is to pay attention to the user experience, imagine, if the content is everywhere H1 tag, Then the user how to browse your article, there is no primary and secondary points, because he did not know whether you use CSS control the display effect. Also try to use less JS code, if useful to JS to increase the effect, please put it in the external file reference.
Website content
This is the most important, content is the soul of the site, Shanhan previously said. Make sure the content of the Web page is smooth and easy to understand. This is actually a user experience problem, if your article is not good for users to read, you will lose these visitors. Of course, we know that many of the Web site, such as SF, the contents of the above I am afraid even the webmaster do not understand, but also achieved the original purpose, the same ranking. This can only say that each site's focus is different, he wants only the flow and home page rankings, and I want to be the site of the reader or product sales. Note the high relevance of the site content, and the title and keyword corresponding.
Of course, here is simply to say the next page optimization, a lot of people know, and there are not mentioned above everyone may also know, but to seriously do may not be much, I hope friends can go to carry out. In fact Shanhan own this Bo hundred excellent content page also did not do the best optimization, because too pay attention to the home page, this is a wrong way, I will at the same time the SEO enhancement, hope to work together with everyone.
Author: Shanhan Source: http://www.xiaohan86.com/201006669.html reprint please indicate the source