Shanhan: Resisting will be inside the station to optimize the ultimate version

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The old saying is good: resisting must be in first. This sentence is very often the same. Website optimization is no exception, the station SEO for the pioneer, the station, outside the station to cooperate will have very good effect. SEO emphasis on the site itself, the inherent self-restraint is the key, I have mentioned before to SEO repair internal strength. In fact, we sometimes wonder why a station has no chain, ranking but in the first thing, this is not strange, maybe that keyword is very cold, or he station SEO do very well, site SEO do the same ranking will go up, the impact of ranking is not a factor, but with a comprehensive effect. However, the SEO factors in the station than the station outside a few more. In other words, each webmaster in the premise of external optimization must do a good job in the station SEO optimization, the first to do internal optimization to do external optimization of the effect is very ideal. So today we talk about how to do a good job in the Site SEO optimization methods.

First, station optimization: Reasonable planning site structure

Good site architecture, can greatly enhance the number of pages included.

Flat structure is still the rational choice.

Auxiliary navigation is important (breadcrumbs, navigation)

Content page interspersed with long tail keyword connection for anchor text settings. It is very important for the industry station. Otherwise the consequences are serious!

Content page structure, this column of the latest articles, recommended articles, hot modules (promotion of industry-specific keywords,) related articles, Web site random articles (so that spiders can get new content every time), or read this article also read, if possible, to increase the number of views, This is also a small range of updates for the industry hot content to organize topics, and planning keywords. Put these keywords in the content page Hot plate.

Second, the content of the king is the site of the key SEO

Search engine favorite content is high-quality original content. High-quality content is often able to better meet user needs, to bring users a better access experience. Users like content, often also search engine like, after all, the ultimate goal of the search engine is to serve the user. Let customers find what they need.

How does a search engine judge the quality of a website's content?

1, users in the search results page for a site click-through.

2, the user came to the site of the length of access, the number of pages and bounce rate.

3, the content of the site is reproduced and the number of shares.

The original content of the site to enhance the weight is very good. I think there is a point we should understand that the search engine came to a website, the first thing to look at is the quality of the content of the site, the second will be to see whether the site content is original. If the original and high quality you can only do one, then first the content of the site to do up. Original content is unique content, has not previously appeared in other sites of content. Such content is often able to highlight the diversity of the site itself, so that they stand out from a large number of competitors. Search engines are often able to better determine which sites are the content source of the Internet, and give such a high weight of the site.

Whether from the SEO point of view or from the user's point of view, we should first understand the user's search habits, know users often use which words to search related topics. Therefore, we must make good use of Baidu keyword recommendation tools, Baidu Index, Baidu related search and Google adwords keyword tools to understand the user's search habits, and in our site content layout of these keywords. Only in this way, when the user searches for a relevant keyword, our content will have an opportunity to present to the user. A mature SEO will often study a large number of long tail keywords, and according to these keywords for the site to write content, this method can often bring a large number of accurate users.

We are planning the content of the website, we must grasp a core principle, is to maintain the high degree of relevance of the content of the site. Therefore, we should put the content of different topics to different channels or navigation, so that the user can quickly find their own needs, but also conducive to the ranking of the site optimization. This is why search engines particularly favor some news site topics, and give such topics a high weight and good rankings. Because such topics tend to have a high degree of relevance, can well meet the user for a certain type of information acquisition. The relevance principle of the website is actually the most important principle that affects the keyword ranking.

Third, website title and description optimization

Among the many SEO factors, website title and website description is undoubtedly very important. This is the search engine to determine the content of the main basis, but also search engine rankings of the key factors. Title shows the theme of the Web page, description A simple overview of the content of the Web page.

In a website, if each page title or description are the same, it is very bad for the site included. Search engines may therefore judge that the site has a large number of duplicate pages, thereby rejecting the inclusion. If your site is left to a bad impression by a search engine, it's not a good thing to rank.

Search engines like site title and description often have the following features:

1, each page title and description are unique.

2, each page title and description can accurately convey the content of the theme of the page.

3, the use of simple and fluent text to describe, rather than the keyword stack.

4, reasonable layout you want to optimize the key words.

At the end of the page, our website is still for users. The title and description of the page appear directly on the search results page, and their user experience directly determines the click rate of the site. So we must not forget to please the user when we write the website title and description. This will let the search engine fall in love with you.

The URL is simple and reasonable

Web site URL is the URL of each Web page, search engines are reached through the Web site each page, and then the content of the crawl. Bad site URLs will often put the search engine spiders shut out, so that the search engine can not crawl the content of the page. Long, too many dynamic URLs are not conducive to search engine crawling.

Web site is a search engine and the content of the bridge between the Web site crawl has a great impact. A good website URL must follow the following principles:

1, the use of simple directory structure, a short URL.

2, the same page only corresponds to a URL.

3, the URL should have a certain meaning, such as containing a keyword pinyin or English.

A simple directory structure requires that the site hierarchy not be too deep, and that a short URL requires no dynamic URLs with too many parameters. For the general Web site, we should update the article to generate a real static web site, which can greatly improve the search engine crawl efficiency. The traditional CMS program can easily do this, it is not difficult to develop such a website function alone.

If the content of the site is enough, the amount of daily updates is large enough, a large number of static pages may cause a huge burden on our servers, at this time we will consider the Dynamic Web site pseudo static. Like Discuz this kind of forum program or dream of the CMS program can be implemented pseudo static, but the different configuration method is not the same. One thing I would like to remind you, this is a very test level of work, if improper operation, may be crawling for the site to bring a lot of trouble, so we should seek professional technical personnel to complete the work.

Many sites will also include the Web site with www and no www urls, if the two are evenly balanced, for search engines is not a good experience, and the weight will be dispersed. So we should identify a preferred domain for the website and tell the search engine which is my primary domain name. Take the Web site with www to set the preferred domain as an example, you can use the following methods:

1, in the site's XML map submitted with the WWW Web site.

2, in Google Webmaster tools such as the background of the initiative to set the preferred domain name.

3, to the Web site without www 301 Permanent redirect to the Web site with www.

4, to ensure that the site of each URL link is with the www.

Picture optimization

We all know that the search engine spiders can not recognize the picture, can only crawl the ALT keyword in the picture, so that to ensure that the site and pictures of the friendly issues, as far as possible so that the ALT keyword with the title, so that the effective separation of the article. A lot of webmaster for the sake of the plan often take some previous post or other site articles posted to my website, the formation of the site or the network content is repeated, these are spiders do not like the performance, light does not include the content, the heavy will be down the right to dispose, so the initiative webmaster don't do so.

The search engine itself is unable to obtain valid information from the picture. In the eyes of a search engine, a picture is a collection of pixels with different colors. If we have some pictures on our website, we should tell the search engine what the images are about.

There are two main ways to convey picture information to search engines. One is the name of the picture, and the other is the alt attribute of the picture. From a compatibility point of view, the picture name should still be the main letter, but you can use some interpreted pinyin or English to name the picture. The search engine will use the name of the picture to determine what the picture is about. The alt attribute of the picture is also very important, this is the search engine judgment picture content main basis. The advantages of anchor text for SEO rankings is obvious, and the alt attribute of the picture link seems to add an anchor text to the picture, also can play the role of optimizing rank.

The text in the Alt attribute of the picture should not be too long, and you should use a short phrase or keyword that can express the subject of the picture. Be sure not to put a lot of keywords in the alt attribute, nor do you want to write all the ALT attributes of all the pictures on the site exactly the same, and each picture should have a unique ALT attribute.

Six, do a good job in the site link

Site links can be divided into two kinds: 1, URL link 2, anchor text. In fact, the anchor text is the best, anchor text is also the webmaster in the station to do the longest keyword optimization application. In the article every time when the keyword can be applied anchor text and then stop pointing to the relevant home page, column page or content page, so it is effective to enhance the weight of the site itself, the purpose of the keyword is equivalent to a vote. So it must be reasonable layout between the section, between the article also has the weight distribution between the article, but do not stop the anchor text link accumulation problem, otherwise the words on the gain and loss is equivalent.

Seven, website navigation optimization

A website often has a lot of pages, and a clear website navigation can take the search engine smoothly to find all the site pages. If the site navigation is not clear, search engine spiders may be lost, perhaps simply can not find the road, let alone crawl data and included in the page.

Clear site navigation is important for search engine crawling, and it is important for users to quickly find what they need. Search engine often through a page in the entire site to determine the location of the page in the end what kind of status. Therefore, the reasonable website navigation can pass the weight of the website to the most important page.

A site navigation that conforms to both SEO principles and a good user experience should include the following points:

1, the navigation must have the clear organization, but do not excessively refine, must be able to help the user quickly to find the content which he wants to find.

2, the relevant content of the page into the same navigation.

3, the navigation uses the text as far as possible, avoids using the picture, the Flash or the Pull-down menu.

4, the use of breadcrumbs to tell users at any time he is located in the site.

5, for search engines and site users, respectively, the production site map. This is very good for crawling spiders.

Site maps are designed to tell users and search engines which pages are most important. First, we should place a map of HTML on the site that contains links to all the important pages in the site. And we should classify these web links in a reasonable way, mainly to improve the user experience. Search engines also use this map to access many internal pages. XML-formatted maps are submitted to search engines, and we can use some sitemap generators to make XML maps directly. In the end, we should write the URL of the XML map to the robots file or submit it to the Google webmaster backstage.

Eighth, website anchor text optimization

The website anchor text is the text link in the website, is also the important constituent of the website content. He can tell the search engine clearly what content the linked page contains. Site text navigation, column title links, articles in the relevant links and site links are the site Anchor text category.

Both for search engines and for users, anchor text has a very important significance. The search engine determines what the main content of a page is, starting with the anchor text. Site in a keyword on the number of anchor text, the keyword ranking is often the more forward, of course, including the anchor text outside the station. Therefore, the text in the anchor text should have a certain meaning, can tell users and search engines are linked to the main content of the page. In the station anchor text layout keyword, is also very conducive to SEO rankings.

When we set up the anchor text in the station, we should follow the following principles:

1. The text of anchor text can explain the main content of the linked page.

2, anchor text should use short words, not a very long sentence or paragraph.

3, let your anchor text is obvious, and around the ordinary words have a difference.

4, do not link to the user is worthless to the garbage site.

If you do all the SEO in the station should do, the site has not yet appeared in the search engine. That also need not worry, because each new station search engine will have a period of time as a period of assessment, this reminds webmaster, do SEO work, must have patience and perseverance, be sure to keep the website update, this should also be a word of the public, original content for the King! The above is a summary of personal experience, by the http://machine www.kingjimemachine.com/submission, reprint please keep the link in the article, thank you.