Shanhu on "Genghis Khan": Players are everything in the game

"Do the online games industry for so many years have a experience, is the player needs what players like what you do what players do not need you do not have to do, the final result is the player gave up you, not you give up the player."　　　　　　"When it comes to the relationship between the manufacturer and the player, Shanhu has a feeling that" the player is the game. " Game "Old Man" Shanhu joined Kirin Network Shanhu, vice president of Beijing Kylin Network Information Technology Co., Ltd.　　　　　　Shanhu the name of the majority of people familiar with online games and online literature is not unfamiliar, Shan Tiger is a well-known fantasy author, the beginning of the columnist, Pen called "No Master", "Mercenary World" and other fantasy works. And as China's first batch of network players, Shanhu not only very good at the network game products market operations, but also engaged in game research and development work, in the industry more "first-generation online game manager" reputation. As early as 2002, Shanhu joined the State Council Research Center as the marketing director, responsible for the online game products "Cross" market promotion work. And Shanhu's work experience is rich, served as a media reporter, into the Golden Hill service WPS Senior Product Manager, is responsible for Jinshan WPS line of products, and later entrepreneurial Beijing happy Times Software Co., Ltd., successfully operating at that time as the Chinese National Games banner products, "Heroes Online", The most glorious period of the average online number of more than 100,000 people, in that Korean game in the domestic big line of the era, obstinately create the Chinese original online products immortal Miracle.　　　　　　　　May 2008, Shanhu officially joined Kirin Network.　　　　　　Shanhu joined, Kirin Network set up less than a year, and even the formation of the online product has not. When it comes to joining, Shanhu says, "I'm a very good friend of a monk, Shang in the online research and development of the ability is very trusting", and its in the past with foreign game companies, especially the South Korean online games company, as the operating side left a lot of regret, some Korean game companies often holding semi-finished products to China to test water , the game in the operation of a lot of vicious problems Korean companies can not be addressed. At this time Shanhu very much hope that the domestic operation company can have a grasp of their own destiny products. "Shang led the research and development of the elite team, coupled with my own experience in the operation, I believe that we will be able to the national game should have the true value of the full play, so that the full range of players to realize the true meaning of the game, this is my many years of a dream."　　　　　　”。　　　　　　More importantly, Shanhu on this fashion in the swaddling "Genghis Khan" feeling products, whether from the quality of the delicate degree, or the game is very good to play, think it is worth doing. and "Genghis Khan" together to conquer the world in fact, "Genghis Khan" after the launch of the first time to test the closure of the game to delete the record peak records, and to include the country's three ministries issued the "09 years of the most expected online games" awards, known as the online game of the "Dark Horse Khan》Open beta period into the national Internet cafes DP List of the top 20, and the history of the RPG category ranked first.　　　　　　After the public test on July 17, up to now, the server has been open up to more than 60 groups. "Genghis Khan" is a historical theme of the network game, talking about the game and the real history of how much deviation, "eight points realism, two kingdoms", Shanhu that the game is faithful to history and not rigidly adhere to history. "Genghis Khan" is about an empire from the beginning to the end of the story. The Yuan Dynasty was less than hundred years old, but before the founding of the Yuan Dynasty, there were more than 30-year history, including the later rebellion, which added up to a total of 120 years of history. This is a real Chinese history, of course, there will be some breakthroughs. In the overall planning of this game is basically 10-15 years a dating.　　　　　　At least 10 chapters, or more. When it comes to the September 11 test of the new data in the first chapter of the first chapter: the Imperial expedition, Shanhu seems a little excited. In this chapter, the plot task aspect unfolds before the preface chapter history continuation, Genghis Khan unifies the Prairie, starts the expedition West Levy, first lays down Russia. New maps and arms (such as the European crusader) will be opened in the game. And at the same time, "Genghis Khan" is a dumbbell-shaped plot, the player through the door of memory back to the majority (players in the era) after the east, you can also hit Japan, hit Burma, hit the small countries in South Asia. The new data will also be based on the real prehistoric creatures on the island of Nanyang to develop a new mount system, including five characteristics of the Dragon ride, there are Tyrannosaurus rex, Pterodactyl and so on. At the same time will add a new copy (such as three dozen Zhujiazhuang), add 6 people PK system, greatly improve the playing sex.　　　　　　In addition, "Oolong dictionary" and other new play. The highest level of the new data sheet is level 90, advanced equipment developed to adapt to the advanced level, has been upgraded from the word level to the word level equipment, and in order to protect the interests of older players to launch a "equipment preservation plan", the player can be copied to the low grade equipment attributes to high-grade equipment, to prevent the depreciation of equipment.　　　　　This is a very intimate design for the player.　　　　　　The player is the game of everything in the transition from the preface to the beginning, Shanhu said, "We are fully absorbing the suggestions of the players." "Our advantage is diligence and the player's distance is 0 distance, there is no intermediary transit business." Willing to do other people do six months or a year of things more intensive to do, can do better. "" To do the online games industry for so many years has a experience, is the player needs what players like what you do, players do not need to do, you do not have to do, the final result is the player gave up you rather than you give up the player. Now the competition is so fierce, do the online games industry is not the original we do stand-alone game software era, when we are in the capture of the user demand is what is to adapt to our players. Now the game industry is a service sector, put a positive mentality, do online games and the planting of cabbage did notWhat is the difference, as long as the player likes you like you this game, you can listen to people's opinions, otherwise the result will be very embarrassing. "To plug the blow, Kirin network is not soft." Shanhu explained that the plug-in will not affect the balance of the game, but will affect the game's economic system.　　　　　　Shanhu said that for normal players, the game has built-in internal hanging system, better than the external system.　　　　　　Talk about cooperation: no harm to the interests of other partners is the principle in the interview, Shanhu said more than once, "we are small companies, we choose partners, the first is to find friends." Everyone knows who, know Shang, still enter is who, do not know, although in the past has produced "Seal God" and "Tianlong eight" two gold games, but he used to hide in the shadow of others, few people know who he is. Know Shanhu, very old man.　　　　　　Friends are willing to cooperate, is to help, so Kirin nets and Baidu play it reached the initial cooperation agreement. Here's a detail to say, Shanhu once put its best-selling network novel "Mercenary World" of the network game adaptation rights to its brother Men Shi Blue Port online with Wang Feng, and at that time is Wang Feng's most difficult time to start a business, the same, he put "mercenary World" web game adaptation rights to 51wan Liu.　　　　　　Money to pay, powerful efforts, good friends to start a business, can help or try to help, this is the Shan Tiger. Initially choose a partner, Kirin Network is still a certain concern.　　　　　　Shanhu smile, for example, with the Thunderbolt cooperation, the beginning did not immediately and their cooperation, fear there may be they do very good, so that players do not know Kirin nets who. At present, Kirin game has been and Tencent, midstream, the public, popular, PPS, etc. have reached a cooperative intention, is in the close development version of the stage, the second half of 09 will be or made by leaps and bounds, and the relationship between the partners will be more closely.　　　　　　Conservative estimates, Thunder, Midstream, Lianzhong, PPS and other intermodal partners can at least give the "Genghis Khan" game increased by 100,000 people online. And in the overseas market development, Kirin Network also accelerated the pace of the first half of next year is expected to sign the overseas cooperation.　　　　　　Vietnam, Malaysia and other cooperation negotiations have come to a critical stage, the copyright is tens other, North America, South Korea, Japan's cooperation is also in talks, is expected to foreign cooperation in North America will be completed before Japan. Although there are more external cooperation, but the main body of the game is still in mainland China. "We welcome all forms of cooperation, provided that they do not harm the interests of other partners," Shanhu said.　　　　　　"Increase the game input: all for the player" Genghis Khan "the single game of the research and development team has more than 110 people, investment has exceeded 100 million yuan, of which research and development costs reached more than 50 million, and the monthly also showed a 3 million to 4 million speed in the growth. And not so long ago, "Genghis Khan" by the microprocessor giant AMD phase, became theMainland China following the "World of Warcraft" after the first collaboration with AMD online. At present, Kirin Game Research and Development department has successfully completed DirectX 9 to DirectX 10.1 in the Network game technology transplant, in "Genghis Khan" to achieve MSAA Alpha test and Hdao and other advanced technology applications. "Genghis Khan" with the powerful technology of DirectX 10.1 to create a higher quality graphics support, will make the game screen to achieve a more sophisticated effect, so that users enjoy a more solid and more realistic image performance, can increase the player's deeper level of the sense of generation, enjoy the gorgeous visual new experience.　　　　　　In the end, Shanhu revealed that players in the launch of the new data can be a probe. In order to ensure the quality of the game operation and player experience, Shanhu frankly, Kirin network in the IDC procurement investment is larger, IDC basically according to the listed company procurement, only to identify two models, machines are IBM and Dell's brand machine, and in the network only the best room with the most expensive to cooperate.　　　　　　Kirin Net added 5 million of its input in hardware and network facilities in August. When it comes to the relative secrecy of income, there is nothing to say about it, he revealed that Kirin's current income has exceeded 15 million. But because the product is on the rise, in the server and so on the investment is still increasing, it is difficult to achieve balance in the short term, theoretically monthly income of more than 20 million to achieve break-even.　　　　　　But income is not yet a major factor to consider.　　　　　　The game is a culture when asked what to say to the player, Shanhu said, "The game is a culture," Genghis Khan is the interpretation of that era of culture, in the "Genghis Khan" can experience the wind at that time the grass low battle situation, and other online games, this is China's first epic game.　　　　　　The launch of the new information film "The first chapter: the Imperial Expedition", Kirin Network expects to reach 400,000 people online situation. This game and Kirin network future development How, just as Shanhu chose to join Kirin net to "Genghis Khan" Evaluation said, "I personally think this is a very atmospheric products, I believe my dream will be realized here!" Let's wait and see. (Digging the Bay Net Peng exhibition)