Shanhui: Why investors recognize the value of marginal creation

Wen/Shanhui founder of the creative faction

Recently, margin creators completed a round of investment, financing 3.6 million U.S. dollars, valued more than 100 million yuan. Among them, many well-known investors in this round of investment, such as Cai wins, Gao Capital Zhang, investment Huang Taigi Macan and so on.

Margin creators, a pure community of internet entrepreneurs, but also only a "look for entrepreneurial partner" function, registered users only a hundred thousand of. In addition to the small entrepreneurial circle, most people have never heard of the name of the band. Why are these well-known investors willing to invest?

When I was a creative faction, just because of the simple need, is often a friend to ask me: I want to start a business, can I introduce a technical partner? While I was doing activities in CSDN, I found that as long as the entrepreneurial theme of the activities, to participate in a lot of technical staff, they also want to know more entrepreneurial opportunities. In order to help these different people can easily find each other, I did the edge of the creative faction.

From the very beginning, there is no specific direction, only to judge the future of Internet entrepreneurship will become more and more hot, and the vertical user community certainly has its own value. At any time, I have a more specific understanding of the direction and value of the development of the school, and of course, the exchange with many investors has given us a lot of inspiration.

Why investors recognize the value of marginal creation, I personally think so:

First, the edge of the creative faction to allow individuals to break through the original work frame

What is the key to Internet entrepreneurship? The answer must be: people

From the value of single person, the entrepreneur's individual value is the highest level, they are most creative.

However, not everyone is born to be an entrepreneur. Most people just do a job every day, they follow the "Nine to five" pace of work for a paycheck. Don't they have the urge to start a business?

I've asked a lot of internet practitioners, 50% of people say they have the idea of starting a business.

At the same time, I have asked many entrepreneurs, regardless of successful failure, we do not regret entrepreneurship. Why? Because entrepreneurship makes a person grow faster. In this process, the value of each person grows far better than keeping a job.

But why are there so few people who dare to start a business?

Because entrepreneurship is too difficult to start, some people feel that their ideas are immature, at the same time can not find the right person to communicate. Gradually gave up the idea of entrepreneurship.

Margin created to solve this problem, as long as you are interested in entrepreneurship, you will find that there are so many people like themselves. We are not necessarily a clear idea, but we can find like-minded, mutually complementary friends and discuss each other. By communicating, you can constantly improve your ideas and motivate each other, making it easier for everyone to get out of the first step of starting a business.

If you are an active person, you can take the initiative to find other partners; If you are a passive person, there is no relationship, as long as you join the community, there will be a variety of opportunities to come to the door, all you have to do is to choose. It's like a circle that comes in after the opportunity for entrepreneurship, the individual breaks through the original working frame of the likelihood that the geometric multiples increase.

Often the creators of the user told me: "If there is no margin to create pie, I may still work, it is impossible to venture out." "Because a good idea can't find a technical partner, it's certainly not going to work, and a technology partner who doesn't have a lot of entrepreneurial opportunities to find him will stay in the old job."

Second, the margin of creation is the earliest stage of entrepreneurship, is the birth of new projects gathered.

This value in the beginning of the creation of the time, and did not think. But when we found that the edge creators posted more and more users of the project, and many projects to find partners, the beginning of the formal start-up and operation, found that this is a marginal creation of the social value of the output.

It was the founder who helped many potential entrepreneurs find partners, and the result of the partnership was that they started a new project and created a new company. With the increase of the number of entrepreneurs on the margin of creation, the matching efficiency has been improved. There will be more successful partnerships, and these projects may not have been born.

Taobao initially started, hoping to let offline shop online shop, the result is found offline businesses and no interest. So Taobao began to expand and support the new entrepreneurial community, the result is that these new groups up.

Remember in and investment millet morning Xing Capital Liu Exchange, he once asked us: "Do you occupy the original market or new market?" "I replied with a definite reply:" New market, because this is the value increment. “

Third, the edge of the creative faction can break the internet and the traditional crowd of the aggregation structure, the release of new value.

I am very fond of looking at the thinking of Luo, and I very much agree with one sentence: "The greatest value of the Internet is to connect people to people." This sentence on the edge of the creative faction is also very specific, that is, "connect entrepreneurs."

Connecting entrepreneurs, on the one hand, is the connection of different roles, so that the technology, products, operations, design partners to join together to become a team.

But the more important trend is that the Internet is invading traditional industries. Now, O2O is using the methodology of the Internet to wash all walks of life.

This requires the cooperation of two groups of people to complete, that is, the traditional industry and the Internet industry, the connection between them will be more valuable. I can see that there are not only internet people on the edge, but also a large number of traditional industry elites, who see this trend and hope to join the trend. "Entrepreneurship" is their intersection of the link, the edge of the creation of such a line will be completely divided into two categories of people connected together.