Shanxi Fen Products Price increase this year 20%

Every reporter Li gang from Beijing Shanxi Fen (600809, close 59.89 yuan) yesterday announced that, starting from March 29, 2011, will be some of the products to adjust the external price. Among them, the 30 series of blue and white liquor products to increase the external price of 20% or so, 40 blue and white, 20 blue, 20 old liquor products to increase the external price of about 10%. It is reported that in the fen notice price increases in the previous period of time, the domestic number of well-known brands have been or are ready to raise prices. Ancient Well Gong (000596, closing price of 74.63 Yuan) recently announced, up to the ancient well elegant series and ancient well gong year original pulp series products of the factory prices 3%~25%. In addition, a source said Mashi (600779, close to 22.28 yuan) will also be in the near future full price increases, Luzhou old cellar (000568, close to 43.58 yuan) of some products will also be adjusted in the near future. Therefore, the industry generally believe that in the case of overall bullish prices, liquor companies will be brewing the next round of price upsurge. Haitong Securities analyst Zhao said, Shanxi Fen part of the product price increases, will bring a rapid increase in income and profits. In the off-season, the price increase is to digest the market pressure brought by the price, enter the peak season after the sale will not be affected too much. Because of the impact of inflationary pressure, liquor companies have been expected to increase prices. But whether it can again form a new round of price inflation, but also need to continue to observe. In addition, Zhao to reporters, the industry has been rumored that the price of fen, may be for further financing, in order to expand production capacity, to strengthen the preparation of channel construction. At present, Shanxi Fen's valuation is also relatively high, at this time financing can achieve better returns. For this speculation in the industry, Shanxi Fen Market department staff said that the liquor does not need to finance at the moment. It is revealed that the current Shanxi coal industry is undergoing transformation, part of the lack of funds in the government guidance, has been about 5 billion yuan investment into the Fen group of construction projects, the current product price increases only for the product structure adjustment, for the return of the brand to prepare. The staff revealed that fen in 2011 performance growth target is more than 20%, the product price increase not only for performance growth, but also to achieve the return of the brand. Among them, 30 blue and white liquor series products in 2010 is a push of the product, the other price increases are newly introduced new products.