Shanyi to 13 comments O2O: To mediate is inevitable

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

"Editor's note" for the traditional industry, the O2O platform is a more efficient matchmaking transaction, O2O is actually a complete process of electronic commerce, and the process of electronic commerce is to produce better trading and service experience. However, at present, the electric business industry O2O into a "vicious circle"-intermediary agencies occupy a lot of information and other resources-how to mediate, has become the focus of the industry's attention.

Shanyi come, the original every guest vice President, Mobile Innovation Division in charge of the department, recently appeared in the "Million Bang Crazy people" on. This speech explains his thoughts on mobile internet and O2O, and points out the pain point of O2O trading channel and interest pattern, which is definitely worth reading. At the same time, thank the note-Wang children's shoes.

1. The business democratization of the mobile internet age is embodied in three aspects: ① continued to mediate-the gradual end of asymmetric information business models, the implicit ② platform, the link between real producers and consumers, and ③ consumer contact-conversion-maintenance costs continue to decline.

All the details of the 2.O2O are in order to attract users to the final conversion rate.

3. The transaction channel problem is the traditional enterprise existence very difficult problem, it to the line franchisee's control power is very weak. The problem with weak control is that inventory cannot be unified.

4. The first thing to do O2O is to break the pattern of interest. From commodity production has been to the hands of consumers have a lot of benefits, wholesale is the first; in a retail store, the shopping guide is the second, the market income is the third. If you want to change the pattern of interest, so that customers to buy online, then franchisee how to do? What about shopping?

5. More than 85% of all intermediary industries are marketing agencies. The so-called marketing organization, the traditional is called the collection Guest, the gathering guest ability is very strong again to distribute the gathering guest to those who and oneself has the loose employment type relationship the real service delivery personnel, provides the platform management by oneself again, this is it does all the work.

6. The second feature of the intermediary industry is called centralized procurement optimization costs, such as travel agencies can concentrate on the purchase of tickets is relatively low cost. The third is called standardized service management, all intermediary agencies are a set of processes in the management of such as you go around the neighborhood I love my home and so on, you will find that there is a management process. The fourth is called the guarantee of trading credit.

7. Most intermediary industries make money from gray income that hurts the user experience.

8. The problem with the real-life service industry compared to the physical or standard electricity quotient is that it is not a price.

9. All intermediaries are inherently inefficient and take most of the industry's gross profits.

10. The first thing to do O2O is to build a credit platform that can be evaluated so that professional service providers will provide services through a simple platform.

11. Online institutions, including O2O, face a great deal of difficulty, as intermediaries hold large resources and even have a large number of sources of information. You wanted to replace them, but in the end you had to work with them.

12. In order to complete the transaction on the O2O platform requires accurate inventory, if one day we do SKU to do inventory, we can do a fair online purchase link.

13. Tax avoidance, kickbacks these Chinese characteristics are problems that hinder the development of online dealers and O2O.

This article is reproduced from the Billion Bang Power network: http://www.ebrun.com/20140618/101933_2.shtml