Shanyou: Entrepreneurship should be happy

Past entrepreneurs have been overshadowed by success, looking for shortcuts and rapid success. In fact, the process is more important, should be happy to start a business.

Journal of Entrepreneurial State/Shanyou

Columnist Introduction:

Shanyou: Founder and professor of Entrepreneurship Center, 酷6网 (Weibo), director-General, China

In the past, I understand that entrepreneurship is a very painful thing. And I recently reflected that entrepreneurship should be happy.

The goal of starting a business is worth rethinking. Previously understood that entrepreneurship is one-stop, from the starting point A to the destination B, this B may be listed, may be the sale of the enterprise. If the goal is to achieve success, failure is not achieved, and the entrepreneurial process is completely irrelevant. Zhou (Weibo) has done so many businesses, but in the absence of a listed company, he has always felt that he was unsuccessful; Lei (Weibo) has always said that to make a 1 billion-dollar market capitalisation of http://www.aliyun.com/zixun/aggregation/18152.html "> Listed companies, is the mark of success."

Both Chinese and Western cultures have taught us that there is no return without pay. So willpower is very important to the entrepreneur. One of the corporate cultures that my company has advocated in the past is perseverance. Entrepreneurship is painful, in the face of pain to endure, you have to insist.

But, after realizing B, are you really happy? In fact, happiness is the moment to go public. When you stay in a certain state for a long time, the value of happiness will soon fall. In addition, listing or selling is definitely not the end point. After the company listed these entrepreneurs, no one can completely rest, still have to do. The end of the original thought, is not the actual end of the business.

Looking back, the process from A to B is the longest. I now want to emphasize the need to enjoy the middle of the process, whether it is smooth or hard. In general, an entrepreneur may have to fail at least three times to achieve this goal. Even if you start a successful business, for life, may be just beginning, life has to go through several ups and downs, the last to realize the real vitality of life bloom. This model may be healthier and closer to the truth. Acknowledging this, setbacks will not create a "loss of energy fear", but also help entrepreneurs to ease a lot of pressure. It's like you're on the road, and if you have a signpost, turn around, you may not be worried.

In this case, the goal of entrepreneurship is not a specific thing, but more like a sense of direction. Even if I am in the decline of my career, it doesn't matter. Because I know that the general direction is right, just pay attention to the present, every step of the moment has become my purpose. In this case, the entrepreneur will enjoy each step of the process more and enjoy the process more easily to help you achieve your goal. Zuckerberg insists that he is not going to be a company, but rather to pay more attention to what is in sight, to do it as a product. As a result he made a great company.

I used to emphasize willpower, but now I feel it's important to relax. When I start a business, I often struggle to sleep in the middle of the night, or wake up in the middle of the night, especially sober, and then will go to the living room to read, sometimes a night to toss several times to sleep. I told myself that this kind of tangle of pressure is normal, so I insist, insist. But in this way, the knot will grow bigger.

There is also a misunderstanding, it is necessary to keep working, overtime, overtime, and overtime. I remember very well, when starting a business, two or three o ' clock in the night to find some colleagues online, a mail sent out, they quickly come back, I am very proud of; weekend to the company to find a look so many people in overtime, I am particularly happy, thinking, "My people are more fighting power." "I believe that my psychology is very common among all entrepreneurs," he said.

Looking back, there is a big problem with this mentality. Past entrepreneurs have been overshadowed by success, looking for shortcuts and rapid success. Success is happiness, not success is painful.

If I were to do it again, I would ask my subordinates not to work overtime. Before starting a business, see other entrepreneurs out to play, I think they are not random. In fact, it is a very clever way for them to look at it now. Because the process of entrepreneurship is not bang can be completed, many entrepreneurs will eventually because of high mental stress, resulting in physical and mental problems. Entrepreneurs should learn to calm down, do not do too much at the same time, put more energy in a few things. You will have time to rest and be more efficient.

If I start again, I would ask the team: first, sleep before 12 o'clock; second, it is unrealistic to ask entrepreneurs to take two days off on weekends, but at least one day a week; third, Exercise 3 times a week, at least 30 minutes each time; A celebration is held every quarter in the company.