Shanyou: The biggest mistake in starting a business is not knowing the product

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November 26, the 2013 Venture capital conference opens at the Millennium Hotel in Beijing. The theme of this annual meeting is "subversion", the entrepreneur and investment representatives turn up in turn, review 2013 year's big event, explore 3721.html ">2014 Innovation mode and new business pattern." In the afternoon event, the annual Venture Philanthropy organization Awards announced, the Central European Venture and Investment Center won the honor. Shanyou a wonderful speech at the meeting, sharing his new vision of entrepreneurship and the "new venture" process in Central Europe.

The following is a live transcript:

Shanyou: I remember the biggest mistake I made when I started my business was that I didn't know much about the product, used to be in the portal to do the editor-in-chief, in fact, the media is not too much focus on products, in fact, I do not understand this, made a lot of mistakes, most of the time with investors, journalists, media mix together, give me a chance, I will definitely focus on the product. When I was doing entrepreneurship education myself, I treated it as a product.

For example, I always want to do a lot of things to make mistakes when I start a business. What other people did not do I want to do, other people do, I hope to do better than others, so I just do the education, others want to challenge me, entrepreneurship can teach things, such as whether it can teach entrepreneurial spirit, could be inspirational to fight him, If a person does not have entrepreneurial spirit, also is not good, all the first grade can teach, I certainly do not want to teach.

Venture to 35, 56, I think the biggest pain point is the founder himself will fall into a blind spot inside, you take it for granted, so I find a common point, how to let the entrepreneur exempt from that blind spot, in fact, two words of innovation, or innovative thinking, but innovative thinking has two aspects, Focus on this is the internet age, in fact we are talking about innovation, is the mobile internet era of innovation, we have a few basic courses, all around this to do, so focus on one point is this. If you have read the EMBA will be very understanding, such as two months after the course who say I do not know, I will be based on my curriculum needs, and then find the most appropriate lecturer, the most appropriate entrepreneur, we are not a bit of superposition of things in it.

One more thing, is not you listen to my class, learn to start a business, your business is how good, I do not believe, also not reliable, there is a word the second class is more important than the first class, the third classroom is more important than the second class, the second class is the sharing between students and students, The third class is your own business, the real progress is the most important, so for me, that part of the class is the introduction, the key thing I do is to build a community, the community to share and help each other, learning here is really more important. This community, as I've done in the past, I want to do it better, and now I understand one thing, if you do a good product, that quality is more important, I do not want to do a big product, such as two classes a year, three classes, or four classes, do not open a class, a class is limited to 50 people, This I hope that in the next ten years, I am doing one thing, is to cultivate 1000 of entrepreneurs, it is remarkable.

So if you ask me what I'm doing, I'm thinking, this is like a private dish, you come into my place is not easy, not you want to sign in, a lot of people do not come in, I also harass you come in, today why to give this charity organization to us, is not South always think our tuition fee is very low (laugh), It is true that our tuition is very low, we are six hundred thousand or seven hundred thousand of the level of EMBA, but six hundred thousand or seven hundred thousand of the people in the entrepreneurial process, how can come up with so much money to learn it, so we chose a very new model for the entrepreneur to tell you a part of the other money I hope to find someone to help you, The 40-day course is supposed to be 400,000 in central Europe, we only accept 90,008, and other money is helped by others. We want to create a class that can't be duplicated, of course, you want to pay tuition to make money is completely impossible, since it is a community, not to earn money in the community, if we win together after the resultant force to make more money, is the real business model, in the end what is the business model? I don't know how to make money.

Finally talk about their own personal entrepreneurship experience, I have also created the industry before, but not successful, abandoning the business of teaching, I think people should do a bit of their favorite things, good at the same time and very meaningful, I personally have a little bit of ideas or values or beliefs, I see entrepreneurs, from a microscopic point of view is promising, So my concept of values is only entrepreneurs can redeem, when I speak this sentence in Central Europe, they do not let talk, is taboo, I think only the entrepreneurs here can save China, this is what we should do.