Shanyou: Video sharing website marketing strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Shanyou: Finally I use a little time to introduce KU6, why I left after Sohu to do a website, think about it, really is ignorant fearless, I did not do before, do not know really so difficult, did after found really difficult. First, the copyright issue. The second is the license issue, and no one in China has been licensed yet. There are competition issues, who knows all of a sudden out of hundreds of to do this, the investment is ten or twenty, really crazy. The most terrible is the cost, who knows how to burn money ah, originally I do not know to do the site so expensive, then found very expensive, this matter is my own investment to do, I invested 2 million, in fact, less than 2 million investment, about more than 1 million. What if there's no money? We rented a farmer's house in a Dong village in the west of Beijing, the first floor lodging, the second floor to eat, a year 120,000, even eat with live, also with wages, very cheap. But the key is not to save, how to save a lot of money to spend, where does this content come from?

We are in Sohu, I have three hundred or four hundred editors under my hand, we signed the purchase agreement together, to spend a lot of money to buy content, keep these editors, but all of a sudden, I have no money, and did not edit, how to do? I listen to Gao said UGC, user generated content is very good, this is called Web2.0, very good.

But I found that there is a problem, why do people send his content to your website? When I do, suddenly found that there are a lot of potatoes, 56, I went to Shanghai, found that there is a call "six rooms", I said why call "six rooms"? I found that his site is exactly the same as me, people have money, and do it early, how will the article to me, not to him? I thought about it, or everyone split the money. For example, the blog that Comrade Bo writes is good, he cannot divide the money himself. Or Xu Lei's blog traffic can not be divided into money, such as your blog Riga video, you say this blog belongs to who? For example, the use of the sub-gold, and finally difficult to get the money. Finally I found the video can also, this content with the video of the natural link, the video of the advertising rate should be divided into people, this thing is very good. Then how to create a transparent, user-divided mechanism, that is, money and no money, if the money how to share with everyone?

I have the ability to invest, after looking for customers from the cost of sales to share with you. Advertising is divided into, no advertising is not divided. So, in fact, to me is to develop KU6 itself, since I left Sohu began to develop this thing, until last August this product online. September 10, we officially launched the launch of the video contest. On August 25, about 15 days after the event, we pushed it this way because there was very few traffic before August 25. August 25, we start to split up and see how many people are on video. There is a netizen made a song called "Make Money, make money don't know how to spend", I found this thing very good began to push, the result of this video will be divided into more than three thousand or four thousand dollars. What good is that? The first advantage is the maximum amount of upload. Now our daily upload volume in 20,000 or so, this upload volume than Sina much better.

What's the second interesting thing? They come to upload to me, I do not need to pay them, I just need to put 10% of the advertising fee to him, I do not need to pay, the content does not need to pay, in fact, I saved a lot of money. Another, he in addition to upload to me content, he in order to make money, he was promoted, so these lovely colleagues, in addition to upload content, or content promoter, so our traffic rose very fast. We have in our video, in addition to the click-through rate, we also have advertising and video yield of money is here, this video to the end of three thousand or four thousand dollars, we will be the 10到50% of the advertising rate to the user.

We are divided from September 10 to 38299 yuan in the first place. We have a user one months to upload more than 4,000 files, that is, an average of more than 100 uploaded a day, I believe that my editors do a good job can not upload so much, so that the strength of the masses is really infinite. Share, no money how to divide? Be sure to get the sales points.

Of course, first of all to have customers, to do the Internet, we can only rely on advertising, advertising has two kinds, one is hard advertising, one is soft advertising. If we in the title, the end of the film directly inserted hard ads, why do people in KU6 this unknown site advertising it? So when it comes to hard advertising, it's a huge problem. So we thought of soft advertising. Last year five. One time to go to Hangzhou, Hangzhou has a person who has a video recognition technology, such as he will identify, such as people eat, eat the table without Coca-Cola, he will put a Coca-Cola on the table, when the camera left, his Coca-Cola followed the camera, the result of this advertisement is very popular. I think this technology is very good, I will talk to him, after the talk I found that the technology is immature, talking about, I suddenly thought, why should I talk to him? Why do I have to implant it afterwards? Why didn't I implant it beforehand? If I had a lot of clients and a lot of source creators, he put Coke there, good technology is not as good as his own shot, if he made the order, you implanted my things, a click cents, so Pepsi said you a click I can give you a five cents, so that everyone to fight, and then do it. So I chose a video advertising trading platform, which is the content itself is advertising, advertising is content, the word is called UGA, I also put this idea is called creative people do. So, when I came back from Hangzhou, I started looking for clients and pushed this concept to him, then we found a client. Yili, Yili was about to get a yogurt ad, so we released the yogurt Video contest advertising, we are extremely proud of the ads on the first day of the listing we have income. From September 10 to October 24, there are more than 500 high-quality works, far beyond our expectations.

The same approach, we last year, the major clients have Yili, Lenovo mobile phones, UT Starkon, are our big customers. For example, we have a big competition with Yili. PPT is our cooperation with Lenovo mobile phone competition.

What is KU6? First of all we are paid by pay-per-view model, and I call this model money to earn together. Now YOU2 is also introducing this model. Our second model is the UGA platform, which I call creativity. Since these two points make our upload volume is the biggest, make our PV growth is the fastest. Creative people do inside we have a lot of revenue platform, so the goal of positioning as the first target share library. We compared with everyone, is just beginning, and there is no money, then how do we pry this content? is indeed sharing the interests of the client, the author and us. I will introduce KU6 's situation here, thank you!