"Shanzhai" app is subject to more scrutiny and cleanup

"Billion Power network News" March 28, billion power network to understand that, because the electric business enterprises began to pay attention to and pay attention to mobile end of the app's trademark awareness and brand image, "Shanzhai" electric business app in the near future has begun to be more stringent review and clean-up. A group of shopping apps that are suspected of infringing the trademark of a famous enterprise have been asked to get off the shelves or to rectify.

The shopping application of cottage type has appeared in large application market at once, this kind of application mainly through in the name, the logo "high imitation" famous electric business enterprise, to confuse the user. Data from the security data center of 360 mobile phone assistants show that the Android platform only imitates Taobao's fake software on up to 24.

Taobao is undoubtedly the most powerful "cottage"

and billion power network recently from some mobile power developers have learned that Taobao-oriented some of the electric business enterprises are strengthening the mobile end of the app trademark rights, and has cleaned up a number of suspected infringement of Taobao trademark mobile applications. Many mobile shopping apps, including Pocket Shopping (formerly known as "Taobao"), have been replaced with logos, names and even some applications that have been removed from the shelves.

Pocket shopping CEO Wang to billion power network, its shopping guide application formerly known as "Taobao" in accordance with the trademark infringement of Taobao trademark rights and interests, so the company made a timely adjustment. At present, pocket shopping has been in the various application market stop "Taobao" name, and in the application of the introduction of the special note "Taobao is Alibaba Group Holdings Limited's registered trademark."

Billion power network to contact Taobao Wireless division responsible for peanuts, the other side said that the recent weekly Taobao will be the major application of the market of Shanzhai app clean-up. "For the logo, the name will mislead users of the Internet shopping app, Taobao will lodge a complaint to the application market, if necessary, to resort to legal means." ”

In addition to the electricity business enterprise, the application market also strengthens to the app infringement aspect audit. According to the 91 wireless Beijing operations director Guo Yun, as the sprint IPO is imminent, 91 wireless from late 2012 to the developer submitted mobile applications to take an unprecedented rigorous audit mechanism.

"For developers to upload apps, we will set up prior audit procedures, including trademarks, copyrights, virus and other aspects of the carry." In addition, for the relevant enterprises to initiate infringement complaints, we will verify and the infringement of the app to take the next frame or even the number of measures. According to Guo Yun, the current 91 wireless application market will be under the maximum of dozens of each week under the Shanzhai app.

Guo Yun told billion Power network, and other popular applications such as games, the electric business app's Shanzhai is much less. Mainly because the domestic mobile shopping app conversion rate is not high, can bring the profit is limited, in this respect about developers relatively few.

However, it is also because the mobile end of the network is not enough popularity, a lot of electricity dealers in this respect is not high, for the emergence of the piracy of the use of abuse has not attracted attention, which also to some extent to promote the cottage app more and more.

In addition, the application of the market monitoring efforts to make the Shanzhai network to buy more of the app. According to billion power network to understand that most of the domestic mobile application market has not uploaded to the app to review the trademark, name infringement procedures. Under normal circumstances are the infringement of the Enterprise initiative to lodge complaints, and then apply the market in the specific infringement issues to verify, and then make the corresponding treatment